Hip-hop – a music genre once considered to be an influential, ground breaking art form long before it became a corrupt marketing machine focused on turning a quick profit from ringtone sales by fueling commercial airwaves with an endless supply of talentless disposable music.
As a result, we now bear witness to hip-hop’s current “Age of Ignorance” where the industry’s become over saturated with self indulged dance instructors, fake ganstas and auto-tune abusers whose offerings have only contributed to preventing hip-hop from reaching its much anticipated next stage of evolution.
Luckily, despite the fact that commercial radio has become less relevant in showcasing new talent, there are still artists that make “real music” regardless of what direction the industry chooses to take. And some of these artists happen to form the innovative hip-hop act known as 857…
857 is a racially diverse, multidimensional, innovative hip-hop act from Long Island, NY that creates music simply to demonstrate hip-hop’s true potential. After observing hip-hop’s decline for several years, lyricists Tur-Bo, YKC, The 23rd Stallion, and DJ/producer, AL-G began making music out of a shared realization that “real hip-hop” is no longer supported by the industry. Originality, strong lyrics, interesting/complex song concepts, and creativity are now scarce in hip-hop’s current “Age of Ignorance”.
Unlike many one-dimensional acts that rely on the familiar, regurgitated, cookie-cutter themes of materialism, misogyny, and mimicking, 857 is diverse and possesses the rare ability to connect with listeners on many different levels. Party joints, life experiences, role playing and personal reflections, are just a few of the many concepts presented in 857’s music.
So…if you consider yourself a true hip-hop fan that’s been waiting for that breath of fresh air or glimmer of hope in hip-hop’s current “Age of Ignorance”, then there is no need to look any further than 857…“The Cure for the Cliché”!
857's single "Mouth Music" was featured in an episode of NBC's award winning drama, Friday Night Lights.
857's has been featured in the news, magazines, on internet TV (Evolving Artist, http://evolvingartist.com/) and live TV, non-commercial and internet radio in the US and abroad.