Very few artists embody the essence of pop like singer/songwriter Arro Verse. By merging 80’s pop/rock with modern acoustic blends, Arro Verse is quickly gaining popularity in the indy music world. A proud Detroit native, Arro Verse began writing her own songs at the age of 7. Even as a young child, music filled her heart and acted as a cathartic outlet for the sometimes eclectic youth. Arro found pleasure and refuge in writing and performing songs for her friends. Born to interracial parents, Arro grew up listening to a complex cornucopia of music genres ranging from Prince to Bon Jovi. It is this artistic diversity and enrichment that leads Arro to create her own unique sound, drawing from her soulful Motown upbringing to her California, sun-kissed acoustic flare.
As a teenager, Arro was often criticized for her inability to read music. This led Arro to briefly veer from her innate musical inclinations. As an avid and accomplished student athlete, Arro embarked on a college career in sports medicine. Quickly disillusioned with the prospects of the field, Arro later decided to explore the world of television production. Despite having the privilege of working alongside some of the best comedy writers in the industry, Arro was still missing the integral fiber of her being----music. In 2007, determined to fulfill her life’s calling, Arro picked up her guitar for the first time in years and has not looked back since. The multi-instrumentalist has gone on to write songs in a variety of genres including country, rock, R&B and children’s music. In 2011, Arro Verse won the RightOut TV “Best Video” award for her hit single “Don’t Be My Boo Boo.” With such heartfelt and classic sensibilities, the now Los Angeles based Arro has created an ingratiatingly melodic and professional variation of pop and rock which appeals as much to the lovelorn teenager as it does to the working class 30-something. With the release of her 2012 smash “Love Follows Me”, Arro is skillfully employing her professional singing and songwriting ability, which is currently breathing life, variance and originality into the now commercially glossed over sound currently dominating the industry.