Born to an artistic family of composers and performers, Serouj Baghdassarian, also known as C-rouge, developed a passion for music at an early age.
He released his debut single, “Groong,” in 2005. Influenced by his father, Seto Baghdassarian, as well as his Armenian background, C-rouge reflected his heritage in his music by carefully blending modern trance sounds with traditional Armenian melodies.
His debut album, “genoTrancide,” was released by GEKA Records in the United States in 2007, and was later launched at Virgin Megastores–Lebanon. The album received great critical acclaim and established C-rouge as an up-and-coming producer. It became No. 1 on “Virgin’s Best Sellers” list for weeks while C-rouge was featured as “Artist of the Week.” In late 2007, “genoTrancide” was nominated for “Best Trance and House Album” at the Armenian Music Awards held in the United States.
By September 2008, C-rouge had reworked a traditional Armenian song, “Dle Yaman” — featuring vocals by his mother, Shake Baghdassarian — which was also released as a music video directed by Suzie Selman in April 2008.
Soon afterwards, in October 2008, C-rouge’s second album, “Eternity,” was released by GEKA Records (USA), and it quickly became a “Best Selling Album” at Virgin Megastores–Lebanon for the second time in less than two years. The album won the “Best Electronic and Dance Album” title at the Armenian Music Awards in December 2009.
Always striving to create unique sound arrangements and multigenre music tracks, C-rouge continues to produce and perform in various festivals and concerts in Lebanon, Armenia, Jordan, Dubai, and the United States.