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Chuck Whiting and Max Niederle

Chuck Whiting is an award-winning publicist, educator, songwriter/composer and author. A former newspaper reporter, he founded Whiting Publicity & Promotions in 1993. His customers include songwriters, musical performers, authors, visual artists, art galleries, hotels, non-profit organizations, and businesses of all kinds.

Chuck began his career as a newspaper reporter for The Birmingham (Ala.) News and The Mobile (Ala.) Press Register. After that, he served as a PR representative for Gaylord Entertainment for seven years, handling projects for the Grand Ole Opry House, General Jackson Showboat, and Opryland Hotel. His PR firm, Whiting Publicity & Promotions, celebrated its 15th year of operation in 2008.

Chuck’s company has served a wide range of customers. Highlights include "One Kiss Cafe" (a country musical staged at the Country Music Hall of Fame directed by Ted Swindley), record producer Jerry Michael ("Curtis Mayfield Tribute" CD), the record label Indie Extreme, professional songwriter-author Lisa Aschmann, Union Station Hotel ("Fridays at Track 14"), Opryland Hotel ("A Country Christmas"), Professional songwriter and National Vocabulary Championship Coach of the Year Debbie Watts ("Word Woman"), former Harlem Globetrotter Dr. "Jumpin' Johnny" Kline, American Music Channel, Ed Haggard and The Love Drums, hit songwriter Rand Bishop ("My List"/Toby Keith), singer-songwriter-speaker Joyce Rouse (Earth Mama), Grammy Award-winning producer-composer Dennis Scott (and The WannaBeatles), HA Gallery, Indie Connect President/author Vinny Ribas, Pianist/singer/speaker Donna Michael, songwriter/author Candy Paull, the award-winning musical duo Tim & Myles Thompson, radio personalities The Saucy Sisters, and Americana artist Nancy Moran. He has handled PR for organizations such as the Songwriters Guild of America, the Dottie West Music Fest, International Leadership Development Institute and the "Students & Friends of gail McDaniel Award".

Shine Time Records and Books, the book and music publishing arm of Whiting Publicity, provides promotional and logistical support for authors and performing artists of all kinds. Chuck is the author and co-songwriter of "The Littlest Star: a musical story", a book and CD featuring performances by musical performers Margo Smith, Denny Jiosa and Conni Ellisor. "The Littlest Star" single has received radio airplay in the U.S. and Europe. He also has composed and recorded a dozen instrumentals for a piano album. In 2010, Shine Time Records and Books published the book "Wordabulous!: Celebrating the Positive Power of Words" by professional songwriter/National Vocabulary Championship Coach of the Year Debbie Watts.

Chuck serves as editor of Music City Arts Update, a newsletter that provides much-needed exposure for emerging artists of all kinds. The newsletter is posted weekly at

He has developed the "Publicizing Your Dream" seminar to show emerging artists, entrepreneurs and non-profits how to handle public relations, including the writing and distribution of press releases. The seminar has been held in Tennessee and Virginia and aired internationally on the Internet. Chuck also has spoken to groups such as SongU, Indie Connect, Nashville Songwriters Association International, the Songwriters Guild of America, and the Positive Music Association. For more information about the seminar, visit

Chuck also is the founder of two music industry events. "Tunesmithing Off Music Row spotlights emerging and professional songwriters. "Arts on the Row" gives artists of all kinds the opportunity to share their talents.

Also an educator, Chuck teaches mass communication classes as an adjunct professor at Middle Tennessee State University, Motlow State Community College, and Volunteer State Community College.

He currently serves as a member of the Writers Night Hosts Committee of the Nashville Songwriters Association International. He is a professional member of NSAI, the Recording Academy, ASCAP, BMI, Indie Connect, Song U, and the Country Music Association. He has received awards from the Public Relations Society of America, the International Association of Business Communicators, the Public Relations Council of Alabama, Sigma Delta Chi, and the Songwriters Guild of America.

Chuck holds bachelor’s and master’s degrees in communication from the University of Alabama in Tuscaloosa and a bachelor’s degree in music from the University of Alabama (UAB) in Birmingham.

For more information about Chuck, visit or