“If I asked you to name five bands that are associated with Winnipeg, Manitoba you might well answer with Neil Young, Bachman-Turner Overdrive, The Guess Who, Bif Naked & the Crash Test Dummies. We might just have another name to add to that list with four piece Equal Loudness Curve. There are times when you’re listening to new CDs and it’s a struggle to find that certain something that hooks you in but every now again you get one that has that “thing” and it sticks out like the proverbial sore thumb. ELC haven’t re-invented the wheel or anything but what they have given us is an honest hard rock album full of songs which are very easy to enjoy. All of the songs on this album have that certain something. They’re not overplayed or overproduced. ELC have known exactly how far to go with them: guitar solos in all the right spots, soaring riffs, rhythms & choruses keeping the pace going and lingering piano outros let songs finish as they should. As debut releases go, this is one of the best I’ve heard lately. 8 Powerpoints” - Allan Bannerman, POWERPLAY Rock & Metal Magazine issue 109 May 2009
“Charged with some crunchingly fuzzy blues rock rifferama expanded upon intelligently by a little southern rock, smooth Hammond organ & everything from Bad Company to Led Zeppelin to the garage days of The Stooges, ELC’s ‘Let it Roll’ has a wild and satisfying depth. The playful yet dangerous sounding mid-tempo of ‘Too Damn Lazy’ digs its hooks deep into the listener as does the totally retro ‘You & The Devil’, but the ‘70’s style, upbeat summer rocker ‘California’ takes on more of a lighter, southern vibe. Able to kick out the jams or kick you in the nuts, ELC deliver an explosive set with the gnashing of teeth style attributed to someone like Iggy Pop at his most menacing. 8/10” - Tim Baker, Editor – Dirty Rock Magazine April 2009
“In the city of Winnipeg we have a wonderful, iconic music scene that goes back about five decades. We have given the world some phenomenal music and I really believe inside that Equal Loudness Curve will continue that legacy. There are some very powerful moments on ‘Let it Roll’ and there are so many things I like about the project. I love ‘Too Damn Lazy’. At the end of the day these are songs that should be listened to.” - Howard Mandshein, radio legend, 92.1 CITI-FM, Winnipeg
"Perfect-for-partying or drivin’-in-the-dark stuff made popular by AC/DC and Bad Company, replete with sleazy, sneered vocals and arena-worthy guitar licks.***1/2”
- David Schmeichel, Winnipeg Sun
“With a devotion to blues-based hard rock, Equal Loudness Curve kinda sneaks up on you. ELC kicks out the jams with a subtly infectious sense of rock-riffery. Trevor Knox Millar is the guiding force here, and he and his bandmates create a blend of hooks and riffs that works best on songs such as You & The Devil, Too Damn Lazy, and California, which also features some knock-‘em-dead boogie-woogie piano. This album establishes the band’s potential.” - John Kendle, Editor, Uptown Magazine
“Winnipeg’s ELC successfully tackles the monolithic wallup of gargantuan rock riffs all over Let it Roll, but has infused enough of its own thudding musical personality into the grooves of the dozen tracks so it rises above the sludge of their intended homage to create stoner-rock classics. Turn this one up. ***”
- Jeff Monk, Winnipeg Free Press
“ELC hail from Winnipeg in Canada, which is the birthplace of Neil Young & The Guess Who but this band has more in common with AC/DC, Bad Company/Free & seventies Aerosmith. What you get with ‘Let it Roll' is a thoroughly enjoyable blues based rock album. The riffs are polished, the vocals are clean and importantly, ‘Let it Roll’ is a decent set of songs. Its the kind of album that can easily pass an hour whilst you’re driving your car. That’s not a bad thing and I think that’s mostly the point of the album. There’s plenty of Hendrix-inspired riffing and there’s some Hammond organ and boogie-woogie piano that gives the songs some personality. ‘That’s The Truth’ is a total surprise; its more stoner rock than blues rock and ‘Too Damn Lazy’ is one of the standout tracks. They’re a good band and they are obviously good musicians who are having a hell of a lot of fun makin’ rock music. Enjoyable stuff.” – Neil Daniels, FIREWORKS magazine June/July 2009 issue
“Honest, loud, rowdy & fun are keywords when you want to describe a band like Equal Loudness Curve. I don't have a clue what the band name means but these guys from Winnipeg, Canada sure know how to rock. And by that I mean Rock with a capital R, monstrous riffing, sneering & spitting voices. The saliva runs down this platter like from the mouth of a rabid dog, I tell you. Listen to slow-burner 'Don’t Waste Your Time', the vicious chorus of 'Too Damn Lazy' and several other examples of this nice indie surprise straight from the home of The Guess Who & Neil Young. And while we're at it, there are worse names to be compared with than mentioned names. Add to the equation a nice vintage sounding organ & some Bad Company and you know why this here boy starts to sound a little over enthusiastic. 5/6” - Kris Vandekerckhove, Rock Report May 2009
“According to the inside of the CD sleeve, an equal loudness curve details how the ear reacts to different frequencies on different sound levels which to me, sounds a little bit pretentious and has all the hallmarks of Prog Rock but this couldn’t be further from the truth. This Canadian band play no nonsense blues rock music that is possibly as far away from my initial genre speculations in that their music is stripped down in the same vain as Bad Company or early Black Crowes. ‘You & The Devil’ kicks off the album in fine style, Trevor Knox Millar’s vocals take a little getting used to but it’s a pleasant change from the full on audible assault that I’ve been reviewing recently. The comparisons to other bands come thick and fast as the CD spins on with an incredible degree of variety. ‘That’s What I Said’ intro could be taken directly off AC/DC’s Back in Black and ‘Too Damn Lazy’ has a distinct Weezer feel to the vocals. These comparisons are never direct copies that would raise any plagiarism accusations; rather that Equal Loudness Curve have taken pointers from the bands that have inspired them and developed a sound all their own. The musical variations continue with piano accompaniments included on the track ‘California’ showing that this band has the talent to deliver. This appears to be a determined effort to break beyond their local scene starting with the UK. What this CD needs is to be delivered live with a support slot that would get the band greater exposure. Sadly I believe that they may be overlooked, which would be a shame, because they have a lot to offer.” - Simon Mulholland, Vanguard Online May 2009
“A Canadian rock band who have a quirky style at times. Highlights on ‘Let it Roll’ include the AC/DC-like opener ‘You & The Devil’; ‘Too Damn Lazy’; ‘Not By Much’; the cool piano included ‘California’; the Oasis ‘Cigarettes & Alcohol’-like ‘True Knowledge’; the deep-fuzzed bluesy ‘Out On The Highway’ and the closing rockin’ ‘Ease My Soul’. Cool s**t dudes. 7/10” - Glenn Milligan, Metalville UK June 2009
"('Let it Roll') is the official album debut for these Canadian rockers to whom melody is a vital component to their sound. To get an idea of ELC's style of rock, think Rolling Stones, AC/DC & Bad Company competing in a race for strongest influence, each winning on a different song. That said, they also have their own input to the recipe that is the paste which holds it all together & produce such a slick final product. The opening track 'You & The Devil' sets the pace for what is to come. Rough-edged blues vocals, a hint of honky tonk piano, solid riffs and a great rhythm & blues sound. This is followed by the punchier 'That's What I Said'. One of the heavier songs is 'Slacker', which still maintains a melody in amongst the pounding guitar and raw energy. The album ends with 'Ease My Soul', with a lusciously indulgent guitar solo, drum break and heavyweight finale. Aficionados of classic rock and blues will undoubtedly enjoy this album. 4/5" - Lin Goodwin, Black Velvet Rock Magazine July 2009
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