FLOREZ is Rock, Pop, Soul.. Three distinct voices and personalities over a backdrop of ripping guitar. Echoing the bluesy, guitar-driven pop of the John Mayer Trio, the quirky humor and driving energy of Weezer, and the raw simplicity of Gavin DeGraw (whom they opened for in 2005), FLOREZ has found their niche in the form of tangy, groove-driven rock. Lyrically, FLOREZ runs like an inner monologue: reflective and unapologetically candid. Their songwriting transforms snapshots of life into catchy melodies which leaves audiences humming along before they ever set foot outside a venue. The combination produces an intricate, yet energetic live show that demands your attention. Erik lays groundwork with a smooth, melodic bass heartbeat and solid background vocals, while Alex stirs the audience with spirited guitar licks and soulful singing (sometimes, even in Spanish). And with Justin laying down powerful drum grooves and quality supporting vocals, FLOREZ combines solid musicianship with vocal charisma, giving life to the kind of groovy Pop-Rock you’d expect from these handsome boys next door.
Alex and Erik met in 1999 as students at South Carolina’s Furman University. Since that time, the band has produced three full-length albums and three EPs. They have consistently performed and earned a myriad of fiercely loyal fans at venues all along the East coast and Midwest.
In August 2007, Erik took a brief hiatus from the band to compete on the CBS series “Survivor: China”. After spending 33 days in the wilderness of Southeast China and finishing only three tribal councils short of a million dollars, Erik returned home to Nashville with more "hunger" than ever – and thanks to his red FLOREZ baseball cap – a brand new set of fans.
Following the release of their 2008 EP, Not Alone, FLOREZ headed back on the road with their new drummer, Justin Kitchen, for an extensive college tour through the Spring of 2009. Covering much of the Eastern and Midwestern US, their college touring has brought them to over 75 colleges in the last two years. Be sure to look for fresh new music soon, as the creative gears are always turning. And keep an eye out for FLOREZ at a venue near you!