"With a trunk of ultra-personal songs--from acoustic folk numbers to heart tugging piano ballads--Frank Cruz walks around with his heart duct taped to his sleeve . . . Taking his cues from Adam Duritz’s narrative style, Cruz tackles the standard singer-songwriter subject: relationships. From bluntly honest songs about his strained past with his father to everyone’s doomed attempt at understanding the opposite sex, Cruz isn’t afraid to let you into his life. While not necessarily as gifted a singer as his idol, Cruz can match Duritz’s knack for telling a tale."
--Here In The Fan, The Ventura County Reporter
Frank Cruz and the New Deal formed in 2003 when Frank began writing, rehearsing and playing around town with Joel Levin and John D. Cruz, fellow members of the last great garage band, the Hardcore Troubadours. With the addition of local gem Kristopher Madaus on bass, the quintet explored a more "ambitious sound," honing their skills in a small, very loud room above the Blue Moon clothing store on Main Street and Chestnut in Ventura, California. In the spring of 2003, the New Deal hit the studio to record "Blueskies Longrides Youreyes." That fall, Frank moved to Berkeley, where he completed his BA in English at the University of California and played exactly 1 live show.
Following a brief relocation to Santa Barbara, California, Frank became a significant force behind the evolving sound and success of the award-winning alt-country band Far From Kansas (fronted by former New Dealer Joel Levin). Frank made his studio debut with Far From Kansas on 2006's The Ghost Inside of You, and stayed on with the band as a multi-instrumentalist and producer through the final gig of their memorable west coast summer tour in 2007.
After parting ways with Far From Kansas, Frank re-focused on completing his Ph.D. and eventually turned his attention to resurrecting the New Deal.
He called on former FFK guitarist Chris Dixon to help direct the New Deal in the studio, and together they began writing, recording, and rebuilding the band. They released the EP "A Place of Our Own" (http://cdbaby.com/frankcruz) in December 2008 with major contributions from Bay Area music scene mainstays Danny Casentini (Manatee, Poor Bailey) and John Snapp (Poor Bailey).
Beginning in winter 2010, the New Deal will return to the studio under the direction of producer RK4 to complete their first full length album since 2003's "Blueskies Longrides Youreyes"