JR. was born in Brooklyn and raised in Queens to Dominican parents. Growing up in the diverse streets of New York City he recalls walking in his neighborhood and hearing music and rhythms from all over the world from the Hora to Bollywood, from Spanish to Old School. While he listened to Aventura and merengue típico at home, he also listened to artists like Kanye West and John Mayer. It’s no wonder his music today resonates a rhythmic fusion of Latino pop, electro-beats and soul.
While in high school JR. fell in love for the first time and discovered his passion for writing and composing music. His high school sweetheart was the muse to many poems, songs and lyrics he wrote about love and heartbreak. Although his parents advised him against pursuing music, JR. could not help but follow his passion. While attending school and working 2 jobs, he saved enough money to buy a Mac and Logic Pro. He taught himself how to produce and began creating his own beats and tracks.
JR.’s songs echo an innocence yet seductive storytelling that provokes nostalgia and excitement, romance and reality, all at the same time. His sound is original, smooth, sonic, and sexy. His suave vocals complement an array of percussive rhythms and bass that will surely have the masses turning up the volume and hitting the dance floor. Under music label 848 Enterprises and Bisono Management Company, JR. is about to explode into the Latin music scene and showcase the next generation of pop music