Mac E ( Howard Hooper ) was born and raised in Memphis TN, one of Memphis roughest neighborhoods. He began his rap career in 1999, when him and some of his neighborhood friends signed with local record label. Mac E and his friends garnered success with their local hit
" Holla at'cha Boy ". With the success of " Holla at'cha Boy ", the city of Memphis was anxiously awaiting for Mac E to release his highly anticipated album " Lyrically Platinum ." The album was finally released in 2002, with no radio play or promotion and managed to receive decent record sales. Mac E parted ways with Lil One Records in 2003 and maintained a relatively low profile until he signed with the up and coming record label
Hy Lyfe Inc. in 2004. Soon after signing with the label, he began working on his second album " Da Nu Boi ". The 1st single from the album "Got Deals", which is now considered a Memphis classic, has made Mac E an overnight celebrity. Mac E went on to release two more albums wit Hy Lyfe Inc. The 2nd album was "Got Deals" which featured the single " Got Deals " (remix) and Chrome and 24's. He then went on to release his third and final album with the label " Halftime ", which featured the single " Ballaz " and " Sellin Out ". After fulfilling his contractual obligations, both parties decided to part ways.