NYC-based singer/songwriter Matt Ruby first captured attention as frontman for his previous band, Plastics Hi-Fi. That outfit combined psychedelia with pop hooks to create a buzz in the Chicago scene in the early 00's. The band released a few records, toured the country, gigged with acts like Death Cab for Cutie, Alex Chilton, & Grandaddy, and even supplied the Chicago Blackhawks with their ad campaign song for the 2003-4 season.
The usual sturm und drang of rock life eventually took its toll though. The band parted ways and Ruby took some time off to travel the world, shoot some photos, and gig with other bands.
In 2004, Ruby began to craft a different, more shadowy sound in his home studio. The new songs combine a low-voiced rock vibe with thick lyricsm vintage sounds (farfisa, fuzz, 12-string, melodica, etc. — all performed by Ruby), Motown inspired songcraft, and dusky R&B grooves.
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