'''Natalac''' (Pronounced: [natiˈlak]), '''Nat''' Both his stage names (born '''Sheldon Martinez Davis''' on August 25, 1974, in Jacksonville, Florida, USA he is an American rapper, singer, executive producer, CEO / Founder of Columbia, S.C.-based Natalac Express, CEO / Founder of Columbia, S.C. & Jacksonville, Fl.-based Natalac Records and a Masculinist. In addition to the late night commercial success of Pimp of the City, Natalac is most notable for his hit singles "Step Daddy (Superman Papie)", "Fire in Florida",his signature hit is Pimp of the City and his latest hit "Aint Nothin like a Pimp thats Pimpin"
Natalac was born Sheldon Martinez Davis in Jacksonville, Florida; and later started rapping and playing Football in school at Highlands Junior High. He is the second Child of Lawton and Shirley Davis. He is of African American and Native American descent. Davis wrote his first rap song at age nine. He attended Ribault Senior High School in Jacksonville, Florida and graduated in 1992. From 1992 to 1997, he served in the United States Marine Corps after his enlistment he started Natalac Records in Jacksonville, Florida.
His first commercial CD release saw some success in Florida, and the single "Fire in Florida" a song about voter dissinfrindgement (from the album Do Whacha No U Shud) caught the attention of the NAACP "Get Your Vote On" tour for the 2000 U.S. Presidential Election between then-U.S. Vice President Al Gore and then-Texas Governor George W. Bush. In March 2003, he returned with his second album, Bare Truth (again through Natalac Records) which was a poor seller. The poor sales of the album were attributed to his single "Step Daddy" released in March coincided with another "Step Daddy" release creating confusion. His next album, Hidden Adjenda (2005), generated impressive sales with the hit single "Pimp of the City". His next album The Answers (2010), Spawned the single "Money Girl feat. Blackhillbillie". His Next release is a Best of Natalac (2011), a collection of music from his decade and half long career also, in (2011) he released South Carolina Exposed : The Best of South Carolina (feat. Dj Prince Ice) on Natalac Records. In (2012) he featured on COAST 2 COAST MIXTAPE VOL. 183 HOSTED BY: Wyclef Jean, with artists Young Jeezy, Mary J. Blige, Natalac, Nelly, Lloyd Banks, Rich Kidd, Gunplay (rapper), Kendrick Lamar & Wiz Khalifa, COAST 2 COAST MIXTAPE VOL. 224 HOSTED BY: Kendrick Lamar, with artists T.I., Andre 3000, Natalac, Big Boi, 2 Chainz, Ludacris, COAST 2 COAST MIXTAPE VOL. 225 HOSTED BY: Yo Gotti, with artists 2 Chainz, Natalac, Rose Gold, Pacman. Coast 2 Coast Mixtape Vol. 244 Hosted by Too Short with artists Glasses Malone, Game, Natalac, Nipsey Hussle, Problem, Kevin Wood, E40, and Coast 2 Coast Mixtape Vol. 247 with Artists Rick Ross, Meek Mill, Wale, Natalac, Future, Pacman, Meezze, Ugly L, Tayo Dollaz, (2013) Album "A Pimp Named Slickback, That's Natalac". (2014) Album "There is Only one Natalac so Google Me"
He is currently signed to Natalac Records his own label. He has "appeared" in the movie ''Stargate'' filmed in Arizona. Also Natalac's "Pimp of the City" likeness was used as the pimp character "A Pimp Named Slickback" on the Adult Swim's "The Boondocks (TV series)|The Boondocks", voiced over by Katt Williams. Also starring in his own Independent Feature Film "Pimp of the City" (2014/2015).