Rich Tycoon is a master at story telling. It's a skill he began developing as a youngster in his parent's home in east Oakland, California. The 12-year old emcee took the initiative to begin writing raps back then, and today he uses the same get up and go-ness to push his music independently.
Rich Tycoon's music can best be described as reality rap. The harsh street overtones are a result of his quest to deal with his demons and to escape life's struggles. It is in the backdrop of his music and video's where listeners will find a motivational message rooted in determination and courage, not to mention the game one needs to survive the streetlife.
To truly understand Rich Tycoon, you should know his story. Its a story that includes hip hop legends Rick Rubin, Sir Mix-a-Lot, pop star Chris Rene, and legendary Bay Area rap artists such as San Quinn, Yukmouth, and Keak Da Sneak. The story begins in Milwaukee, Wisconsin, travels through Oakland and Santa Cruz, California and is filled with trials, triumphs, and real street tales.
It is Rich Tycoon's distinct raspy voice that lures in the listener and his crafty word play that keeps them.