Hailing from the Streets of Richmond, California, the Bay Area and creating more than a buzz through Northern Cali, arrives West Coast phenomenon, Rinnessy.
Now formally known as the world’s best kept secret, with an accomplished track record of Independently selling over 11,000 CDs of his debut CD, “All Iz Never Said”. The young prodigy is back with his full length second CD . . . It Iz Whut It Iz.
After crafting another sonic masterpiece, Rinnessy’s latest effort, “IT IZ WHUT IT IZ”, seems to be a project destined to rule the streets as well as the charts. He also intends for it to serve as just a glimpse of what will evolve from his career as a world-class lyricist and top-notch producer on projects to come.
After earning respect as one of the best in underground Rap/Hip-Hop; Rinnessy adds the perfect mix of tracks ranging from hood driven songs like “Respect Mine” and “Rinnessy’zee” to party starting anthems like “Dooda Fool Wit It” and “It Iz Whut It Iz”. Keeping his songs as street as they need to be, with hit making ingredients: a strong delivery, grimy lyrics, catchy hooks and slappin’ beats. Insuring that it can do what it needs to do on the radio, but street enough to keep credibility in the hood. Rinnessy raises the stakes in the rap game with “IT IZ WHUT IT IZ”, while providing 20 tracks of cutting edge soundscapes and mega-collabos with Mac Dre, Mac Mall, Dead Prez, Suga Free, Harm From Tha Rich, Turf Talk, V-White of the Delinquents, MC Eiht and of course, the Mactivity Productions Family. Even Ken "K-LOU" Franklin the super platinum producer that helped Percy "Master P" Miller and his No Limit Records empire sale more than 75 million records worldwide and who has also Produced for some of the biggest names in the record business such as Snoop Dogg, Ice Cube and E-40,stated that Rinnessy was a "breath of fresh air to the industry."
For booking attention emails to: MactivityPro@gmail.com