S.GOLD (birth name Steven Lavern Cameron) was born on the south side of Raleigh, North Carolina in 1986. Having been raised in some of the roughest areas in the “Capital City” including the Vodamin Gardens and Biltmore Hills neighborhoods, Steven grew up surrounded by drugs and violence and these issues unfortunately also infiltrated his home life. His mother battled drug addiction throughout his childhood which caused him to be shifted back and forth between her and his grandparents until 1997 when his grandfather decided to maintain custody in order to ensure that he would graduate high school. His grandfather worked as a custodian at Southeast Raleigh High School where Gold attended.
Never considered one of the “cool kids” and a virtual loner in high school, Gold used poetry and music as an escape, writing poems for girls he had crushes on and even penning poems for his friends to give to their girlfriends. Music always played a significant role in his life but his musical journey officially began in the summer of 2001 while spending time at his uncle’s house who worked part time as a DJ. His uncle would play beats while Gold freestyled, trading rhymes back and forth with one of his uncle’s longtime friends. It was then that S.Gold realized he was actually a talented budding emcee.
In 2003 his close friend Marcus Short solicited Gold to pen a couple of verses for his mixtape. During that time he rapped under the moniker GD (short for Goldie, describing his complexion) and the whole school was blown away by his guest appearance on the mixtape. His classmates said he sounded like Jay-Z (one of his musical idols) and at the urging of one of his friends, GD was replaced with S.Gold after S.Carter. The name caught on quick and suddenly the kid that might have been considered an outcast, eating lunch every day with his grandfather for fear of being a target of the “cool kids” actually became one. His peers would regularly ask him to kick rhymes for them and girls would stop him in the halls to take pictures with him exclaiming “You’re going to be big!”
Later that year Marcus encouraged S.Gold to come out with his own solo project. In his junior year of high school he released his debut mixtape simply titled S.Gold. That year he also teamed up with his
classmate and good friend/brother from another Benjamin “Lazurus” Curtis and another friend, Rsonist, forming a strong production and emcee conglomerate under the name “LAZRSO Records.”
Gold flooded the school with his music garnering respect andadmiration from his peers. With his confidence at an all time high, S.Gold dropped his second project Tales From the Eastside during his
senior year and before he graduated in 2005 he released his first album with all original material under LAZRSO Records called The Vision which remains one of his favorite and most prized works. In
2007 he released two projects- The Vision: Stairway to Heaven Sent and The Vision: Heaven Sent before taking a few years off from music to handle personal issues. Gold returned to the music scene full force in 2010, releasing his most notable project to date called The Forecast. He was also a contributor to the successful underground project The Millie Tape released in 2011 also under LAZRSO Records.
S.Gold has shared the stage with some of hip-hop’s underground giants including Kooley High, Sean Boog, Nervous Wreck, Mic Savvy and a host of other artists. One of the fondest memories of his rap career is freestyling live on the air with the Justus League’s Chaundon. Gold has appeared on North Carolina State University’s college radio station WKNC 88.1 several times throughout the years and his music is in regular rotation. He is a staple in the Raleigh-Durham hip-hop scene and is embraced by veteran emcees and newcomers alike not only because of his lyrical prowess but also because of his professionalism, his sincerity and by being an all-around great guy. By increasing his digital footprint with social media and doing more shows outside of North Carolina Gold intends to continue to expand his name and his brand, further perfecting his craft in pursuit of his dreams.