What do passion, MTV and Craigslist all have in common? These factors all led to the formation of NYC indie rock band, The Assembly Line. Brought together by an ad on Craigslist and a passion for making music, the band has seen success in recent years with placements on MTV, rave reviews in the press and are ready to take on 2012 with their new video and song “Full Impartial.”
In 2009, singer Thor Nguyen was stuck in his daily routine doing pharmaceutical research when he decided to pursue his passion for music. He recorded and released a 6 song EP and posted an ad on Craigslist to recruit musicians to join him and play it out live. He received responses from several local musicians including guitarist Chris Potter, bassist Zach Falkow and drummer Josh Ridley. Drummer Josh Ridley was the last to join and solidify the lineup just one week before a big gig at Webster Hall in NYC. After playing that show, the group continued to perform together in NYC and along the east coast, promoting their first full-length album, “Grave Like Oceans.” Showcasing heart-on-sleeve honesty blended with memorable sweeping melodies, The Assembly Line were named one of Alternative Press' Top Unsigned Band of the Month in 2009.
With so much positive feedback and recognition right off the bat, the band felt confident and decided to pursue MTV and discuss opportunities with the network. After contacting several people and submitting their music, their persistence and confidence paid off when they received a call from the director of music in Los Angeles. He loved their sound and wanted to integrate some songs into their programming. Some paperwork and a few months later, The Assembly Line were featured on hit MTV shows 16 and Pregnant and Teen Mom 2 with their songs ‘Madison’, ‘Awake’, ‘11:11’, and ‘twenty-thousand leagues.’
The Assembly Line are ready to break out in 2012 with their new song and music video for the track “Full Impartial.” With several performances lined up and more new music up their sleeve, the band is poised to have a breakout year. They are ready to seize the opportunity to do what they really love – make music.
“To me, music is important because it creates that shared experience,” singer Thor said. “Music is there when you are happy, sad, angry…it’s that common ground that so many people can identify with. I think it’s an amazing thing when music can manipulate or change your feeling. That’s why I love music so much. It’s there to celebrate, inspire or sympathize with you. What else can do that in 3 minutes?”