The Demigs are somewhat both an anomaly in and spiritual heirs to their home state's mixed musical traditions. While listeners can hear elements of classic American indie rock like Pavement and The Apples In Stereo and the noisy, art-tinged pop of celebrated New Zealand "Kiwi rock" bands like The 3-Ds and The Clean, there's also some of Texas' warped psychedelia like Roky Erickson and The Golden Dawn along with the slightest hint of the region's legendary blues-rock. There's inasmuch a healthy cynicism and cleverness to the lyrics as there is an unaffected innocence to the quartet's forthcoming third album Welcome to Hard Times.
The 20-song double LP is an expansive collection of hooky tunes allowing the band to stretch out just enough to explore lush soundscapes alongside their taut songcraft without ever collapsing into excess. The Demigs run their own recording studio, Shady Lane at which guitarist Alex Hastings engineered the band's latest album. The cover art for Welcome to Hard Times was created by writer/guitarist/vocalist Chris Demiglio, which was also curated for an art exhibit. It's this DIY approach that gives the band its own unique aesthetic and ability to hone the album's meticulous sound.
Since forming in 2006, The Demigs have dedicated themselves to crafting song and sound. Called "a criminally overlooked jewel of pop artistry" and "without peer," The Demigs combine the intensity of their live shows with the magnetic attraction of their studio albums - Yardling (2007) and Cities Can Wait (2011).
Welcome to Hard Times is being released in conjunction with I Love Math Records and will be available on 2xLP, 2xCD and download on April 14th, 2015.