Tita Luisa was born to sing. She tells the story of her first “public performance” at the age of 4: “I was hit by a van and found myself in the hospital for 9 days. With a captive audience of nurses, doctors and other kids in the children’s ward, I proceeded to sing pretty much non-stop! I sang all the songs I knew in English and in Spanish, over and over. (Laughing) It was probably cute for the first day or two…!” She dabbled with playing her fathers’ guitar and tickled the ivories after her sisters’ practice time on the piano, and as a teenager settled into learning to play the guitar to accompany herself. Songwriting came soon after, along with performances on local television and public radio stations.
The youngest of five children, she was born into a musical family with interests in varied genres. That, along with the cultural diversity that she experienced growing up in San Francisco, gave her a unique view of what music can be. Along with the mainstream music on the radio that everyone was listening to, she also enjoyed Jazz Fusion, Hispanic and Brazilian music. The short version of the long list of musical influences include Crosby, Stills, Nash and Young, Stevie Wonder and other Motown Artists, Joni Mitchell, Chick Corea, Flora Purim, Pearl Bailey, James Taylor and Kenny Rankin.
As an adult, Tita Luisa moved to Oregon where she raised her family. After a move took her back to California for several years, she returned to Oregon, first to Bend and currently in Eugene. A member of the Central Oregon Songwriter’s Association (COSA), she has won several awards for her songs and has performed at Bends’ Summerfest, COSA’s 2008 and 2009 Song of the Year Award Shows, and on KPOV FM Bend.
The songs that Tita Luisa writes are sincere and thought-provoking, with lyrics that speak to emotions and thoughts that are a part of life’s fabric. They are stories, dreams, and hopes that settle comfortably into your heart and are sure to touch a familiar chord. It’s no surprise that she is quickly becoming the new favorite singer/songwriter for many people.
Tita Luisa has earned the reputation of being skilled in writing customized songs for special occasions:
"I loved the songs you did for ma and for dad. It brought tears to my eyes and you captured the important times in and during their lives. I am amazed of the talent that you demonstrate in making the thoughts and feelings something so tangible. The music and lyrics go so well together and I will cherish this for many years to come and so will other generations. Thank you”.
Cris Borland-Daly City, CA.
“Thank you again for the beautiful song and the beautiful words.......it's so special that we have a song just for grandma”.
"Luisa, you have a wonderful ability to create music around a specific theme."
Michael H.-Hanford, CA.
"Thank you, Luisa!! You have a real gift for songwriting."
Eddie V.-Hanford, CA.
"Luisa…. When I think of your song-writing and your singing performance, I think of music that touches the heart.….
Dennis Pumford, Redding, CA."