David J. Lieberman, Ph.D.: Make Anyone Loyal (2011)
What is it that makes someone stick by you, even in the darkest hour, while others run for the hills at the slightest hint that something has gone wrong?
Research shows that an unwavering sense of loyalty can, in fact, be instilled in anyone by applying a basic psychological strategy. Whether it’s a friend, employee, or spouse, you can make anyone more loyal to you, your company, or your cause, faster and more easily than you ever thought possible.
Of course you know the traditional, sound advice, such as using rewards, praising, showing gratitude and appreciation, and the like. These are practical and effective ideas, but with the following techniques you’re going to be able to bring to an entirely new level your ability to create iron-clad loyalty very quickly. In this book, are the components, the building blocks of loyalty used to create an unshakable allegiance.
This book contains specific, carefully formulated psychological tactics that can be applied to any situation, with