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Alec Gross : What Lasts
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Alec Gross is "The Finest Purveyor of Oak-Barrel Aged Whiskey Rock"... what's Whiskey Rock? It's Rock, Soul & Country that hits you like a shot of bourbon thrown back in the final moments of the night... it just might save your life.
Genre: Rock: Folk Rock
Release Date: 2004
What Lasts Record Label: Alec Gross
  • Download Album (MP3) - $8.99
  • Buy CD - $8.99
Preview Song Name Time Format Price Select
Cracks 2:52 $0.99
Jericho 3:23 $0.99
Blue-Ribbon Baby 3:32 $0.99
Shine 3:41 $0.99
Asbestos 3:40 $0.99
Right Between My Eyes 3:56 $0.99
Rockland County Line 4:07 $0.99
Poker 4:37 $0.99
Rearview 4:27 $0.99
Mr. Sandman 1:52 $0.99
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Album Notes

As "The Finest Purveyor of Oak-Barrel Aged Whiskey Rock", Alec Gross's gift for lyrics and melody is immediately apparent when you listen to selections from his latest album, "What Lasts". Like Papermag.com predicts, "you'll surely fall in love with his smooth voice and sweet chords"(Nov. 21st)...

Raised in the cornfields of Bucks County, Pennsylvania,
Alec Gross first began playing music after working as a
busboy in a blues club when he was 15 years old. Playing
numerous coffeehouse shows throughout high school, Alec
wasted no time devouring every musical style he could get
his hands on, from Blues to Rock, from Punk to Bluegrass.

After moving to New York City at age 18, Alec began to
take songwriting seriously and has continued to develop his
craft ever since, constantly adding new and better songs to
his already impressive catalog. Alec often finds his
inspiration in the works of other artists, "I'll hear a song on the radio or I'll see a movie or a painting in a gallery somewhere... it could be a lyric, a brush stroke or anything really, and I'll start thinking, 'How can I do that, and how can I do it even better? A few days later I'll have a new song written-up.'"

Alec recorded his first album, Brace Yo'selves, in the attic the summer of 2001. A largely solo acoustic effort, the album did include two notable songs written by Alec and performed by his short-lived Bluegrass trio, "The Jericho Mountain Boys".

During his Junior year in college, Alec shared an apartment
in Madrid, Spain with his banjo-playing friend, Matt Check. This expatriated duo spent a great deal of time spreading the gospel of Bluegrass to the perplexed but entertained ears of the local Madrileños.

Alec and Matt most recently returned from a trip to Ireland in the winter of 2004. They played in pubs all across the country, trading licks and stories with the traditonal session players they met along the way.

In the summer of 2002, Alec assembled a four-piece rock band to record his second album, WhiskeyHandshake. These
musicians continued to work together, playing clubs in Boston, New York and Pennsylvania. All the while Alec was constantly writing, constantly developing his stage performance.

In July of 2004, Alec moved to Washington, D.C., where he is currently gigging in support of his latest album, What Lasts. Featuring both full band and solo acoustic songs, Alec is particularly excited about the new record, "It's really a step in the right direction. This was the first album of mine that wasn't recorded in a single day. I could take my time with the recordings and so I feel like the finished product is much closer to how I originally envisioned it sounding."

Although What Lasts is clearly different from his earlier records, demonstrating Alec's growth both in performance and in songwriting, it is nevertheless pure, unadulterated Whiskey Rock. And what is Whiskey Rock, you ask? "That is the question isn't it?", Alec explains with a grin, "Whiskey Rock is music which makes you dance, think, drink hard and approach tempting strangers in bars. If Soul, Rock 'N Roll, Folk, and Country all got together, their baby would be Whiskey Rock. Whiskey Rock is the music I make and, while I'm not making any promises here, it just might save your life."

Still don't know what Whiskey Rock is? Then you'd better pick yourself up a copy of Alec Gross' latest release, What Lasts. Like Papermag.com predicts, "you'll surely fall in love with his smooth voice and sweet chords"(Nov. 21st), as What Lasts' smooth, smokey finish and unadulterated abandon burns like a shot of bourbon thrown back in the final minutes of the night.

Alec Gross: The Finest Purveyor of Oak-Barrel Aged Whiskey Rock.

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REVIEWS

Gross' Album Leaves Lasting Impression
author: Kellen Graham - 104.9 FM Easton, PA
Irony is commonly defined as incongruity between what might be expected and what actually occurs. I chanced upon Alec Gross’s album, What Lasts, serendipitously enough—through a casual recommendation of a friend. This endorsement aside, I sat down to listen with cynically low expectations. College had, after all, basically inured me to Indie rock mediocrity. Little did I know this album I nonchalantly slid into my CD player would remain ensconced there for weeks. I pressed the play button…and let the irony wash all over me. The conciseness and maturity of What Lasts belies the fact that Gross is only twenty-three. On this, his third album, he has honed his unique sound, aptly described as “Whisky Rock”—a fusion of rock’n roll, country, folk, and soul. Mr. Gross’s influences run deep—from the country ache of Heartbreaker era Ryan Adams and early Wilco, to mid 60’s acoustic Dylan—he recalls his idols while maintaining originality and avoiding imitation. At every turn, the album display’s an uncanny combination of exuberance, integrity, and heartache. Antonya Nelson once praised writer, Jack Driscoll, for “his relentless pursuit of honesty” in his stories. It is a similar indefatigable pursuit of honesty in his music that sets Gross apart. He is at his best, lyrically, when dealing with lost lovers, broken promises, and auspices relationships gone awry. He broaches these topics in the most explicitly personal ways. In “Cracks” Gross laments, “You’ll go/I know;” a sort of wistful recognition that his lover won’t stick around long. “Blue-Ribbon Baby,” one of the record’s standout tracks, involves a cold, calculating woman described as a “credit card diva” with a “manual heart,” more content to fake being in love than admit being alone. There’s more going on here, though, than displaced anger. Gross is deft at projecting the hurt inward. His songs often contain glimpses of self- deprecation and genuine pain that endear the listener: “You’re a blue-ribbon baby/Always win first prize/There’s a blue-ribbon sparkle in your blue- ribbon eyes/I’m a last place loser/No a comeback kid/Just a paperback Junkie, a gateway addict.” Gross is an artist unafraid to bare his soul. The result he achieves, more often than not, is an honesty as beautiful as it is painful. What Lasts displays an incredible amount of versatility. “Cracks” is an up-tempo pop song, “Jericho,” a honky-tonk rocker. The gorgeous, plaintive ballad “Right Between My Eyes” shows Gross’s impressive vocal ability (and recalls Dylan’s “I threw it all away.”) On “Poker,” a slow, country-laced number, Gross croons with the emotional immediacy of a guy singing to the door that’s just been slammed in his face. He assumes a role of whiskey- swilling despondency that leaves him desperate for solace: “Oh, I’ve been drunk for weeks/It’s the only way I can dream ‘cause I sure can’t sleep/Oh, I’m broker than hell/Not just my pockets but my heart as well.” The rocker “Rearview,” replete with distortion and a nice guitar riff rounds out the album and seems to mark an emotional catharsis and sense of hope. The singer sheds his troubles and drives off to better days: “I can get a pretty good look at you/In my rearview/So let your hair hang down/Let it rest against your breast/ Don’t let your feet touch the ground/And don’t blush blue.” Gross wears many hats on this album—and he wears them all quite well. The album’s finest song, “Rockland County” is a perfect exemplar of Whisky Rock. In it Gross sings, “No, well, I’m just ordinary/No, I’m no sight to see/I can’t break the hearts of lovers/No disciples will follow me.” The quality of this record coupled with the seemingly bright future ahead of Alec Gross leads me to believe that, someday soon, he will be breaking a lot of hearts and will have many faithful disciples believing in his Whisky Rock gospel.
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