Amigos de Obama and the songs Obama Reggaeton and Viva Obama 2008 were written and produced by Miguel Orozco to promote Barack Obama and to fill a void in media outreach to Latinos. During the historical 2008 election year, the songs helped introduce President Obama to Latinos and communicate his message of hope and change.
"We are desperately seeking a voice that speaks authentically. Race and politics aside, it’s leadership not sound bites that we need. If you claim to be compassionate, show it. If you preach unity, help us unify and heal our great divide. If you want our vote, earn it. Be real. Barack Obama represents a defining moment for our generation. We have an opportunity to be agents of change and bring awareness to the Latino community."