A lot has been said in the past about major labels signing artists and then wringing out all the spirit that made them a worthy catch in the first lace. But you know allot also got to be said for a major labels ability to nurture raw talent into a confident identity ready to take on a fickle industry. It could almost be seen as akin to a gallery owner guiding a burgeoning painter with tips on frame, hanging the work and pricing (oh all right, that might be stretching it a bit but you get the point). Arctic are made for major label handling. Theirs a triple M friendly rock sound (although it is Nova 100 playlisting them) that will find them a few favors in the world of big indie sales but will have difficulty garnering the attention attention of the masses without big buck support behind them. Its all about the pub chick vocals (follow the line through Sharon O'Neil and Lisa Edward's to the Superjesus) and the polished guitar work (these guys are muso's muso's, their 'thank you' credits on the sleeve reads more like a music shop inventory). They can rock straight down the line as with the Heartesque Clear Skies or they can get whimsical enough to warrant inclusion on the Dawson's Creek soundtrack (One More Night). But best here is the singalong simplicity of Blue Eyes, Extolling the virtues of watching a child grow up (alert to labels here - this has a touch of the Casey Chambers about it). And impressive too is Arctic's willingness to embrace other genres, Imagination is a modern R&B pop ditty awaiting a more subtle production. JUST A TIP OF THE ICEBERG? Reviewed By Robert Perpen @ INPRESS MAGAZINE

ARCTIC - (SELF TITLED) A 4 piece based in Victoria, Arctic have a very polished sound & some very polished songs to go with them that ought to be sitting fairly well up the charts, but the nature of the music industry doesn't seem to lend itself to many of the very good bands making it quite that far without years of hard work. With some very fresh material, the sound & style here reminds me little of a cross between maybe Killing Heidi & perhaps The Superjesus, though with a definite identity of their own. The production & performances here are excellent & there are quite a few tracks that really stand out, like my favourite "Everytime People Stare", "Imagination", which is my favourite & "Tomorrow". I don't think it'll be too long & we'll be seeing a whole lot more of Arctic. Reviewed by Terry @ Heard Online

The Women who rock revolution continues with this outstanding album from this great Australian band. The album is full of good grooves and great vocals. Doesn't lean too far to either the pop or rock side - finds a really nice place in between bringing together the best of both worlds. And unlike some of the female fronted bands you might hear on the radio these songs have good lyrics as well. This band is ready to break out of Australia and hopefully they will find an audience in the good old US of A - they deserve it! If you like Killing Heidi (another great Australian female fronted band) you'll like Arctic!

ARTIST: ARCTIC SONG: BLUE EYES GENRE: ROCK / POP Why isn't this band played on the radio is the first question that comes to mind! Arctic is a very professional Australian band with the vocals of an angel. We shall deam her "Angel Kate"! Whoever the teacher was that told Kate she couldn't sing should be fired! Fred Leduc has the golden fingers of a god on those 6 strings. Graeme "Rocket" Kent on bass along with Anthony Scaffidi on drums make a tight rhythm section that compliments the guitar work of Fred Leduc. The song Blue Eyes is a real "toe tapper". The hook in the song keeps you dancing, even if it's in your chair with headphones on. The production of the song is of high quality and is well worth radio airplay. This reviewer, if she had the connections, would be sure that this band was on every radio station in the states! Arctic is far from cold... they are one HOT band with lots to give the world!