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Bern : It's not you, it's me
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Emotional- Every bright soul has a dark shadow- A fusion of blues, punk, and shoegaze - A social voice- Passionate-In the likes of artists in it for the long haul.
Genre: Rock: Modern Rock
Release Date: 2004
It's not you, it's me
Bern
Record Label: Bern
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Preview Song Name Time Buy
1. Under These Waves 5:02 + MP3 $0.99
2. Young and Wise 3:10 + MP3 $0.99
3. Under My Skirt 3:11 + MP3 $0.99
4. Tarnished 3:26 + MP3 $0.99
5. China 4:04 + MP3 $0.99
6. In Memory 6:42 + MP3 $0.99
7. September 3:34 + MP3 $0.99
8. Protection 3:54 + MP3 $0.99
9. Wheels of Our Heads 4:11 + MP3 $0.99
10. The Great Escape 3:50 + MP3 $0.99
11. Some of Us 5:11 + MP3 $0.99
12. Pressure 4:11 + MP3 $0.99
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Album Notes

Northern New Jersey indie-artist Bernadette Malavarca began her songwriting and performing career over ten years ago at just 14 years old. She spent most of her musical life performing acoustically in coffeehouses and clubs throughout New Jersey and New York. She's sung in the intimate settings of such venues as Side Walk Café and CB's Gallery in NYC, where she played her first label showcase at just 16.

In 1999, she formed a melodic punk trio called Lullabi and toured the tri-state area regularly. Before disbanding in 2001, the trio recorded Peru, a haunting, punk-new wave, limited edition EP, recorded by Gabe Anel of Interplanetary Productions.

At 21, in search of a fresh direction, Bern left Lullabi and the group disbanded. Although the punk-new wave vibes of the trio were dear to her heart, Bern was seeking a broader musical representation, one that better reflected her musical diversity. She wanted to create something a step more refined than "punk", less entrapping than "acoustic- singer songwriter", more universal than "new wave", feeling no single one of those avenues alone were quite fitting. She'd always kept in mind the advice Amy Ray of the Indigo girls gave her at SXSW when she was just coming into this abyss of the music industry, "Try to make something that is just you. Tune out everything else that's going on."

In 2002, Bern got the opportunity to do just that. Along with friends and colleagues Mark Stevens and Joe Purdie, Bern began tracking at Highland Studio what would become her first LP, "it's not you, it's me". The record was released in late summer 2004.

"It's not you, it's me" accomplishes something very important as a debut record. It introduces a distinct style and vibe that is Bern. All of the colors came together, as far apart as they are alone, punk, rhythm and blues, pop, and created a new color. The genre may be nameless, but what comes across is cohesive, unified, fresh, and promising. When asked once by a reporter for the Jersey paper The Record what her ultimate goal was as a music artist, she replied, "Longevity. I want to make music that doesn't grow old. Something that's timeless, like jeans and a t-shirt." Her debut is a step in that direction.

The album has its humble flaws. It does not have the sparkle of pro-tools, and high-end production of many major label products. Bern does not try to create the pretense of that kind of artist. It mirrors more the production style of such bands as the White Stripes, a bit raw and analog sounding, yet the essence of music is not sacrificed. It still comes across, with promise, that there is more to come of this vibe, and the sound will grow with the artist.

Fusing all her colors, her blues, her brights and darks, Bern is currently pounding the pavement on tri-state stages, DIY style, and working on two studio projects, an EP called "Moving In Place" and a second full-length album (untitled.) Stay tuned.

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REVIEWS

Bern's debut was first review-Canada.
author: Wolfman
                            
Bern styles: pop vocals, indie pop others: Tori Amos, P.J. Harvey, Ani Difranco It's Not You, It's Me Highland Studio/Self-Released, 2004 rating: 4/5 reviewer: wolfman When it comes to female pop vocals, many will agree that the genre is diluted with a mixture of incredibly talented artists that completely shy away from contemporary status. Such is the case with highly artistic and gifted performers like Tori Amos, Ani Difranco, and P.J. Harvey. Their musical path has seldom changed throughout their careers, yet each one has been able to convey an overabundant passion for the music they create. And frankly, that passion is the reason why they have become so successful throughout the years. Bern is an up-and-coming songster from New Jersey. Much like Tori Amos and P.J. Harvey, her music resonates with passion and enthusiasm. In 2002, Bern released a 4-track demo titled Jazz Blues Street Punk that exemplified her musical strength. Built on slow moving melodies and compassionate musicianship, Bern displayed and unleashed her mesmerizing and attention-grabbing vocals. In fact, the only downfall of the demo was its poor production. Nevertheless, in 2004, Bern has released her debut album, titled It's Not You, It's Me, and what becomes immediately evident is the improved production of the record. With this progress, Bern's vocals desperately, yet effectively become the focus and the center of the record. Her vocals shine and stand out on tracks like "Young and Wise" and "China," two tracks that appear on the previous 4-track demo. But this record improves and develops on tracks like "Under My Skirt," where the accompanied acoustic guitar creates tension and nervousness. Much is the same on the vicious and compelling acoustic romp "Some of Us" and on "In Memory," where the soft and subtle piano reverberates empathy and highlights Bern's trembling voice. The album showcases musical accompaniments that help aid her vocal delivery. Even though a few songs appear slightly unpolished, the record is filled with a tremendous amount of positive energy, exemplified on songs like "Pressure" and "The Great Escape." Bern's debut is a great pop record. Filled with an abundance of melodies and inventive compositions, she has assembled an enjoyable and fulfilling record. Ultimately, what remains true and recognizable from beginning to end of this record is the promising vocal delivery and performance of Bern and her commitment and passion to the music. And at the end of the day, that is what makes this record so fascinating and impressive.
Read more...
Bern's debut was first review-Canada.
author: Wolfman
                            
Bern styles: pop vocals, indie pop others: Tori Amos, P.J. Harvey, Ani Difranco It's Not You, It's Me Highland Studio/Self-Released, 2004 rating: 4/5 reviewer: wolfman When it comes to female pop vocals, many will agree that the genre is diluted with a mixture of incredibly talented artists that completely shy away from contemporary status. Such is the case with highly artistic and gifted performers like Tori Amos, Ani Difranco, and P.J. Harvey. Their musical path has seldom changed throughout their careers, yet each one has been able to convey an overabundant passion for the music they create. And frankly, that passion is the reason why they have become so successful throughout the years. Bern is an up-and-coming songster from New Jersey. Much like Tori Amos and P.J. Harvey, her music resonates with passion and enthusiasm. In 2002, Bern released a 4-track demo titled Jazz Blues Street Punk that exemplified her musical strength. Built on slow moving melodies and compassionate musicianship, Bern displayed and unleashed her mesmerizing and attention-grabbing vocals. In fact, the only downfall of the demo was its poor production. Nevertheless, in 2004, Bern has released her debut album, titled It's Not You, It's Me, and what becomes immediately evident is the improved production of the record. With this progress, Bern's vocals desperately, yet effectively become the focus and the center of the record. Her vocals shine and stand out on tracks like "Young and Wise" and "China," two tracks that appear on the previous 4-track demo. But this record improves and develops on tracks like "Under My Skirt," where the accompanied acoustic guitar creates tension and nervousness. Much is the same on the vicious and compelling acoustic romp "Some of Us" and on "In Memory," where the soft and subtle piano reverberates empathy and highlights Bern's trembling voice. The album showcases musical accompaniments that help aid her vocal delivery. Even though a few songs appear slightly unpolished, the record is filled with a tremendous amount of positive energy, exemplified on songs like "Pressure" and "The Great Escape." Bern's debut is a great pop record. Filled with an abundance of melodies and inventive compositions, she has assembled an enjoyable and fulfilling record. Ultimately, what remains true and recognizable from beginning to end of this record is the promising vocal delivery and performance of Bern and her commitment and passion to the music. And at the end of the day, that is what makes this record so fascinating and impressive.
Read more...
REAL, HONEST, PASSIONATE, AND ALIVE
author: Mary
                            
I love this CD! Every time I listen to it, a different song speaks to me. Bern conveys her themes through an earthy blues guitar, a driving bass and drum accompaniment, and a poignant piano. Every song is full of emotions and imagery that evoke sensual feelings and memories. One of the best things about this CD is that there is no pretense about it. It is real, honest, passionate, and alive. This is an incredible collection of emotionally charged songs by a singer with an amazing range and a bright, clear, beautiful voice with warm, rich overtones.
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A bright musician with a heavy soul.
author: Catherine
                            
The first track of this album: Under These Waves will draw any listening ear within the first few strums of Bern's dirty, blues guitar riff. The majority of these tracks stand strong with the awesome potential of rocking the radio waves; and the only reason they aren't there is because this album hasn't been placed in the hands of a radio dj. The whirl-wind of emotions this wonderful variety of songs Bern has collected on the debuting album conveys each emotional message (and I do mean emotional) through every single instrument; individually and collectively. It is virtually impossible to listen to any track on it's not you, it's me without visualizing or even feeling which emotions inspired the track you're listening to. Ownership of it's not you, it's me will only make you wish you possessed something else: another album by Bern.
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