Bob Baker
What Every Musician Should Know About Self-Promotion: The 29 Key Principles of Independent Music Marketing
© 2004 Bob Baker
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Solid advice on how to boost your music career, get exposure, attract fans, sell CDs and make more money with your talents
tracks
- 1 Self-Promotion Is - and Isn't - All About You
- 2 Obliterate the 'Starving Artist' Mentality
- 3 Develop a Fan-Focused PR Mindset
- 4 Determine Your Specific Musical Identity
- 5 Clearly Communicate Your Musical Identity
- 6 Describe Your #1 Fan
- 7 Know Why Your Fans Are Drawn to You
- 8 Stress the Benefits You Offer
- 9 Think Niche
- 10 Determine the Best Ways to Reach Your Fans
- 11 Be Consistent with Your Message
- 12 Do Something Every Day
- 13 Be Bold, Exciting and Different
- 14 Get Personal: Attend Conferences and Network
- 15 Cross-Promote with Other Artists
- 16 Gather and Use Testimonials
- 17 The Best News Hooks Are Usually Not About You
- 18 Make It Easy for Media People to Cover You
- 19 Pursue Multiple Opportunities for Music Reviews
- 20 Exploit Talk Shows and Position Yourself as an Expert
- 21 Create and Promote an Effective Web Site
- 22 Publish a Free Fan E-mail Newsletter
- 23 Piggyback on the Success of Other Bands
- 24 Improve the Way You Sell Your CDs and Merchandise
- 25 Expand Your Definition of a Live Performance
- 26 Make the Most of Your Live Shows
- 27 Make Like a Virus and Spread Yourself Around
- 28 Set Priorities and Create a Marketing Calendar
- 29 Have an Objective Every Time You Take Action
- 30 Final Thoughts
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On this 68-minute recording, Bob covers a lot of ground and distills the most important things music people need to know about marketing, including:
- Killer media exposure tactics most acts never use
- The biggest mistakes bands make when promoting themselves
- Internet marketing strategies you need to be using now
- How to get the most bang from your live gigs
- Clever ways to boost CD and merchandise sales
- How to make the most progress in the least amount of time
- The most effective ways to reach your best fans
Bob Baker is a writer, indie musician and former music magazine editor who is dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs and increase their incomes through their artistic passions.
Bob's books include "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online."
reviews
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Very Good Advice for Independent Artists
author: Barrie Z.I found this CD to be very helpful. I am currently planning a CD Release party for my new album (soon to be on CDBaby) and I'm starting to book shows. I found that I will be able to use all 29 Principles from Bob Baker's CD. I'm also working with another online forum and I found that Bob Baker's advice is really right on target with what I'm hearing from other professional managers and booking agents. For anyone just starting out or struggling a bit trying to make things happen, this CD is a "should have" for your collection. Barrie Z. of www.barriemusiconline.com
Another Great Music Business Product by Bob Baker!
author: David Hooper - IndieMusician.comOne of the things I love about Bob is his ability to break complicated subjects down into bite-sized pieces that are easy to grasp. "29 Key Principles" is the kind of thing you'll want to listen to with a pen and pad in hand because the ideas you'll get from this CD could literally be life-changing for you. This CD is a real bargain for the price and I think ANY musician (or creative person) will benefit from what it contains.