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Bob Baker : What Every Musician Should Know About Self-Promotion: The 29 Key Principles of Independent Music Marketing
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Solid advice on how to boost your music career, get exposure, attract fans, sell CDs and make more money with your talents
Genre: Spoken Word: Audiobook
Release Date: 2004
What Every Musician Should Know About Self-Promotion: The 29 Key Principles of Independent Music Marketing Record Label: Bob Baker
  • Buy CD - $11.95
Preview Song Name Time Format Price Select
Self-Promotion Is - and Isn't - All About You 3:04 Album Only
Obliterate the 'Starving Artist' Mentality 1:36 Album Only
Develop a Fan-Focused PR Mindset 1:33 Album Only
Determine Your Specific Musical Identity 2:10 Album Only
Clearly Communicate Your Musical Identity 1:54 Album Only
Describe Your #1 Fan 1:32 Album Only
Know Why Your Fans Are Drawn to You 1:34 Album Only
Stress the Benefits You Offer 2:12 Album Only
Think Niche 2:09 Album Only
Determine the Best Ways to Reach Your Fans 2:19 Album Only
Be Consistent with Your Message 1:51 Album Only
Do Something Every Day 2:07 Album Only
Be Bold, Exciting and Different 1:41 Album Only
Get Personal: Attend Conferences and Network 1:52 Album Only
Cross-Promote with Other Artists 2:24 Album Only
Gather and Use Testimonials 3:02 Album Only
The Best News Hooks Are Usually Not About You 1:53 Album Only
Make It Easy for Media People to Cover You 2:31 Album Only
Pursue Multiple Opportunities for Music Reviews 2:28 Album Only
Exploit Talk Shows and Position Yourself as an Expert 2:53 Album Only
Create and Promote an Effective Web Site 3:33 Album Only
Publish a Free Fan E-mail Newsletter 2:35 Album Only
Piggyback on the Success of Other Bands 2:50 Album Only
Improve the Way You Sell Your CDs and Merchandise 2:52 Album Only
Expand Your Definition of a Live Performance 2:36 Album Only
Make the Most of Your Live Shows 2:27 Album Only
Make Like a Virus and Spread Yourself Around 2:40 Album Only
Set Priorities and Create a Marketing Calendar 2:22 Album Only
Have an Objective Every Time You Take Action 2:30 Album Only
Final Thoughts 0:44 Album Only
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Album Notes

On this 68-minute recording, Bob covers a lot of ground and distills the most important things music people need to know about marketing, including:

- Killer media exposure tactics most acts never use

- The biggest mistakes bands make when promoting themselves

- Internet marketing strategies you need to be using now

- How to get the most bang from your live gigs

- Clever ways to boost CD and merchandise sales

- How to make the most progress in the least amount of time

- The most effective ways to reach your best fans

Bob Baker is a writer, indie musician and former music magazine editor who is dedicated to showing musicians of all kinds how to get exposure, connect with fans, sell more CDs and increase their incomes through their artistic passions.

Bob's books include "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online."

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REVIEWS

Very Good Advice for Independent Artists
author: Barrie Z.
I found this CD to be very helpful. I am currently planning a CD Release party for my new album (soon to be on CDBaby) and I'm starting to book shows. I found that I will be able to use all 29 Principles from Bob Baker's CD. I'm also working with another online forum and I found that Bob Baker's advice is really right on target with what I'm hearing from other professional managers and booking agents. For anyone just starting out or struggling a bit trying to make things happen, this CD is a "should have" for your collection. Barrie Z. of www.barriemusiconline.com
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Another Great Music Business Product by Bob Baker!
author: David Hooper - IndieMusician.com
One of the things I love about Bob is his ability to break complicated subjects down into bite-sized pieces that are easy to grasp. "29 Key Principles" is the kind of thing you'll want to listen to with a pen and pad in hand because the ideas you'll get from this CD could literally be life-changing for you. This CD is a real bargain for the price and I think ANY musician (or creative person) will benefit from what it contains.
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