Boo Hoo's new record „Hypermarché“ creates an atmosphere advertising the strange feeling of being sent back to some agitating childhood scenery: full of expectation you wait in the back of your parents car to finally check out the latest turtle action figure or my little pony playset in your nearest hypermarket, while being left alone between those giant racks filled with colorful replica.
But besides this mellow crackling candy-wrapper image this record is like a gloomy cipher telling you about the getaway of domestic appliances and pets, for example in the karaokish piece „The Secret Mall“ or in the impulsive song „Gakutensoku“.
Listening to Boo Hoo's music takes you on promenade full of cross-references between televised events we all witnessed and some poignant souvenirs of faded memories.
Sweet for partying due to its catchy sounds and ideal for just staying in bed on sundays listening to Boo Hoo's lovely lyrics, discovering new figures each time you tuned in.
It reminds me of that dulcet feeling that someone shares your thoughts, slightly orchestrated with some flutes and strings...
                            Read more...