SInk & Swim is the debut album from singer-rockwriter Cliff Hedley. The album is a self-funded effort on his own indie label, Sonic Orange.
The ball started rolling on "Sink & Swim" with an NZ On Air grant for Cliff's first single "Overcoat" which brought him back to New Zealand after a stint in the UK travelling and playing gigs as a solo artist. Cliff followed that up with a video, before work began on recording the remaining album tracks between 2005-2006.
The songs started to take their shape with the formation of the "Cliff Hedley Band" around 2004 - including Brent Martin on drums, AJ Hay on keys/backing vocals and Andre Birt on guitar. This helped transform them from acoustic singer-songwriter tracks into edgier rock numbers - a closer resemblance to the kind of music that influenced Cliff's song-writing, growing up in the age of "the Seattle Sound". Further evolution happened under the guidance of producer Andrew Buckton at Studio 203, with the help of some talented local musicians in Jay Foulkes, Stephen Small, Janek Croydon and Jordan Clark, with Buckton himself adding bass and guitar parts.
A second NZ On Air grant was awarded in 2007 to produce the video for "indecision", the latest single from the album. The video has appeared on Alt TV and C4 in New Zealand, and the single has played on a number of radio stations throughout the country.
For more information, check out www.cliffhedley.com, or stop by www.myspace.com/cliffhedley