In a music scene rife with blah, manufactured, and Auto-Tuned "talent", it's no surprise that music lovers are pining for something authentic. Now enter Concentual's "Music is the Weapon of the Future," a new rock album sure to awaken and engage even the most musically-jaded rock fans. Known for fiercely adhering to their namesake's dictionary defnition ("con*cen"tu*al" meaning: "to possess harmony"), this Minneapolis-based, four-piece rock band is known and celebrated for their unique brand of rock. In addition to their polished sound and soaring harmonies, Concentual's authenticity is reinforced by a punchy, guitar-driven talent that employs clever riffs and crafty hooks, a rock-solid rhythm section that results in open car windows and cranked-up volume, and a driving beat that makes wallflowers want to dance!
In the fall of 2012, Concentual teamed up with renowned Minneapolis rock producer, James Harley of World Record Productions (Prince, Quietdrive, New Medicine, Dave Pirner and Lucinda Williams) to record “Music is the Weapon of the Future”. In this process, the band and Harley had one goal: to embody and celebrate the best elements, sounds, and influences of the past thirty years of rock ‘n roll. Mission accomplished. “Music is the Weapon of the Future” is a successful culmination of that goal, as well as the inspiration and hard work that helped attain it. “Music is the Weapon of the Future” proves that the rock genre is still alive, can still be authentic, and is undoubtedly here to stay!
Since the band's inception in late 2001, Concentual has evolved into the refined line-up that it is today. Continuing to play nearly 100 shows per year and capturing the hearts and praise of many of the region’s top venues, artists and critics, Concentual’s new and improved brand is now being touted as the "next big thing" to emerge from the Twin Cities and Midwest.