"Heavy, modern, "hook" driven rock with an experimental edge" pretty much hits the nail on the head. Nice one CDBaby for actually listening to the music you sell. This is an awesome rock album with impeccable production. Randy and John combine with precision to drive the harmonised vocals from the album's beginning to end. The song "Changes" especially stands out with its haunting monk-like chorus which sets the hairs of my neck on edge. I would like to see Core Effect take this sound further in their future work to better carve them a unique place apart from the hard-rock masses. The album is only let down by it's reasonably empty lyrics; however I'm a bit of a metal purist myself, and I don't think fans of the hard rock genre will notice anything untoward in Avenue of Americas compared to other albums of this style. I even more recommend their first album Closer, for a slightly heavier edge. This is my first CDBaby purchase and I have to say I'm blown away by the high standard of music I got. These are professional albums that easily rival those from large labels.