Donald Sheffey is attempting to give music back to the people…music that has conviction and a story…music that gives good feelings and drives positive emotions…music that you aren’t afraid your children will listen to. He believes that music is supposed to make you feel good and he loves coming up with new and fun ways to share it with his fans.
Sheffey grew up listening to and aspiring to be like some of the greats, what he calls, the REAL artists, like Marvin Gaye, Aretha Franklin, Prince, and Earth, Wind and Fire. He was also inspired by gospel music, singing in his church choir. Because of the broad range of musical inspiration, Sheffey’s sound can be best described as eclectic – unique with a flash back feel, energetic grooves, and lyrics with a point, not just a hook.
Sheffey got his first taste of the music business as a DJ in his hometown of Pittsburgh, PA. After a 10 year stint in sales and marketing, Sheffey decided to focus himself 100% on his first true love…music. This decision led him to New York City.
Through his years in New York with various internships, open mics, showcases, and voice-over work, Sheffey learned that if you are going to be a REAL artist, you need to handle your own business affairs and become involved in the development of your career. Thus was the birth of Weezie Productions, Sheffey’s full service, self-owned production company.
Weezie Productions was founded in 2005 and is focused on new artists with a positive message. They are currently working and collaborating on several new projects with some of today’s hottest producers and singers – a group of fresh, mature singers and producers who are dedicated to changing the negative adolescent nature of today’s music.
Sheffey’s long anticipated full-length CD is a collection of original songs with soulful-meaningful ballads that everyone will enjoy. It was definitely a labor of love. And it is only just the beginning of what he has to offer.