epatomed
Each Person Activates Their Own Minds Energy Different
Express Personal Attitudes Towards Opposing Minds Every Day
Every so often hip-hop produces a sound born from necessity, which epitomizes the voice of the community at the time. When Public Enemy said, " Fight the Power" they spoke for us all. When N.W.A. said, " Fuck the Police" they only spoke what was already the tone of the street.
In a rap world of blatant materialism and self-destructive drug use and murder, hip-hop has fathered yet another voice of truth - epatomed. epatomed is a rap group designed to rejuvenate hip-hop with raw intelligent lyrical artistry, mind opening concepts, street realness and rugged boom bap beats. One unique aspect of the epatomed style is that we express a message of civilized living and knowledge of self from the South, an image yet to be exposed to the masses.
This original blend of east and west coast has given birth to the most universal LP in hip hop this year, " Liquid Bricks: Lessons in Simplistic Complexity.
It is a 14 track collection describing life as a street b-boy striving to remain ambitious in the death penalty capital of the country from a college, 5% influenced perspective amongst the trials of today's world. Liquid represents the wisdom in our words that reflect knowledge like light and Bricks means the hardcore immediate change upon impact truth of our music.
epatomed is an ensemble of talented lyricists and producers from all walks of life ranging from Queens, NY to Gary, IN.
Knowledge Born is the future! If anything, history has taught us that the progress of a society is
dependent upon the few who challenge the status quo and take responsibility into their own hands.
In today's hip-hop scene exists an epidemic. The disease which has spread is one of mental death
and disunity amongst an already impoverished community desperately in need of sincere organization
and financial representation. KNB is here to add on to the cipher. From Arlington, TX emerges a company
dedicated to re-establishing economic growth, community control, and education. From music
to movies, daycares to exotic scents & oils, Knowledge Born is on the frontlines
in the war against ignorance and political/economic apathy within the current hip-hop culture
Executive Summary
Market
Knowledge Born Productions is far greater than an independent record label. KNB is 100% determined to provide economic and political power to urban communities spanning world wide as a business entity.
The success of KNB to this point has depended solely on personal investment earned from employment wages. Years of developing an underground following as a well known respected rap group has required hours of dedication with very little monetary gain.
KNB has videos on cable TV (one voted Best Video of the Year by a Hip Hop Group by the Positive Profiles VMA, two starring roles and songs featured in films and soundtracks coming out of Dallas in 2002, a 12' being spun in clubs and radio, a full length CD selling in Tower Records, Wherehouse Music, Sam Goodys and other select locations in the area, and regular live performances throughout Texas and in New York.
KNB simply needs to expand to other regions of the world. The effect that rappers have on youth is unlike any other entertainment influence. Without KNB the world misses an important part of history affecting the new millennium. Following generations will seek options to selling drugs,violence and exploiting sex to prosper financially due in part to the image that rappers such as KNB artists set as new hip hop examples.
Business Description
KNB will eventually require hundreds of employees to maintain daily business transactions globally ranging from music to childcare. In this way KNB benefits low income communities as a source of equal opportunity employment and through the many services. In five years KNB will have surpassed the million mark and will have expanded well beyond music. Day cares, housing, barber shops and restaurants are the most immediate branches that get attention.
Market Competition
The music industry is an interesting one in that there is literally room for everyone. For every group there is some fan base. The fan base for KNB is the most wide-open receptive audience in music, which is hip hop youth. Our immediate advantage is that in a time when openly materialistic, sexist, self destructive images are at an all time high in rap music we appeal to the hip hop purists that appreciate a blend of fun, sexual, conscience, and violent rappers in one.
Through the marketing vehicles of the music industry such as commercial video, radio and Internet the KNB produced group, 'epatomed' will be a household name transcending racial and economic barriers. Another unique point to the rap industry is that open competition from rival groups, and controversy with the authorities can be very beneficial to a hip hop group.
Marketing
To further open the door for KNB expansion we must first seize the opportunity at hand to maximize the demand for hip hop group 'epatomed'. Over the years of researching and testing the market we have received positive feedback from audiences, consumers, DJs, record executives and signed artist offering sound advice we have incorporated into our formula for success.
The ultimate goal is the most interactive website geared for the urban working class which provides access to KNB products and services ranging from music, film, food (nutrition and resturaunts), clothing, healthcare, to real estate (agricultural, residential, commercial) including links throughout the entire net.
Management
KNB ownership interests are only in furthering the company's ability to supply lower income communities with positive image by example and useful service. This is more important to KNB than actual profits. Investors, managers, associates and employees are qualified not only by their potential to increase financial gain but in which direction they intend to help steer KNB.
Ownership will always have hands on control of current KNB developments. As we continue to expand management will be delegated to trusted, qualified masters of specific fields.
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