Together, Matt Sertich (vocals, guitar, keys), Kirk Janowiak (drums, programming, keys) formerly of indie bands Pocket Change and Zero To Heaven and Blane Barker (bass – and sponsored skateboarder!) are the trend-setting, paradigm-shifting musical force dubbed The Generals. The band's sound houses alt-pop and synth sounds in a rock fusion that entwines the various streams of musical influences into a driven whole that pierces the listener right between the eyes (by way of the ears, of course).
“Music,” say The Generals, “brings feelings of euphoria, happiness, saddness and inspiration ... but never anger.” You won't hear anybody screaming at a Generals show (unless they're yelling in joy at the band members on stage). What you'll get from a dose of The Generals' outstanding and unique music is a hard-hitting boost of energetic inspiration. In other words, these songs make you feel good. Embrace it.
Tools of Communication
The Generals understand the profound abilities of music to use entertainment value as a method of communicating with others, touching minds and making connections. “Music, we feel,” is one of the most powerful tools to communicate emotions, dreams and ideas,” says The Generals. They use music's ability to convey the sublime and wordless into a tangible form that others can understand. “Music is one of our best friends, the light at the end of the tunnel.”
Inspiration can be found in all places, everywhere you look. The Generals incorporate a wide array of ideas and musings to fuel their music, making for songs that are diverse and intelligent and have something for everybody. “Inspiration,” says The Generals, “comes from life, people, feelings and relationships.” The Generals' infuse their songs with profound expressions of human ideals.
The Artist at Work
The Generals have been a featured artist at www.myspace.com and boasted an average of 2,000 plays and 200 downloads per day! The group has shared the stage with An Angle, The Secret Handshake, Armed Forces Radio, The Storytellers, Rona, The Black Moon Ritual and Dusty Brown. The Generals are busy setting up shows along the west coast and are in the process of writing more songs. “We are constantly writing new material,” says The Generals. “And we will be recording new stuff in mid-April. We should have an EP released by late May or early June.” The Generals are currently working with A&R Select, the leading A&R firm in Hollywood, CA.
“The Generals deftly blend organic rock elements with synth flavors for a bright, new sound." - A&R Select