Frank Hoier fits into a familiar New York folk singer persona. He plays acoustic guitar and wears his harmonica around his neck. He busks the subways and the parks with an open guitar case for tips. His songs draw heavily on traditional folk and blues. Hoier's new release, Love Is War, recorded at Olive Juice Studios, is free of bells and whistles, capturing the artist in nine solo performances. What's notable about Frank Hoier is that he does the job exceptionally well. His songs are all catchy and melodic. His arrangements are minimal and tasteful. And best of all, Hoier has a beautiful voice that evokes all the sweetness, humility, and genuineness that audiences have come to sense in him as a musician, and a person. Kindness and likeability shine from the disc's opening track, "41st St Blues", where Frank gives loving shout outs to all the girls with casts, eye patches, and panic attacks. While many New York songwriters branching from the Dylan archetype come off as hacks, Frank Hoier has a distinct magnetism, and is currently one of the city's best in this vein. The nagging thought when I hear Love Is War is that maybe Frank's love for traditional blues and folk is preventing him from challenging himself. His songs and performances are great, but now that he's mastered arithmetic, it's time to start multiplying. Beck and Jack White are two great artists who started in a similar place. Beck found his voice through weird humor, irony, and hip-hop. Jack White played super loud and aggressively. If Frank Hoier can find his own twist on the rudiments that he's mastered, there's no telling what beauty will come from this skillful and authentic folk singer. -Urban Folk Issue 9, January 2007.

Let me be Frank! If you like old Dylan and John Lennon your going to love Frank Hoier's CD Love is War. Frank's combination of acoustic guitar and harmonica is fresh and the vocals are effortless.

Let me be FRANK! If you like old Dylan & John Lennon your going to love Frank Hoier's CD Love is War. Frank's vocals and harmonica are fresh and effortless. This writer thanks NY Living with War Web site for posting Frank.

Finally! This cd is great. It really shows Frank's true talent as a songwriter, guitarist, harmonica player and singer. His folk-fresh style is so unique. We're proud of you, Frank! Best wishes to you!