Who is Mark Aiston?
Mark Aiston is a Television host in Adelaide Australia. He currently works for The Ten Network and is a radio co host on the breakfast show on Mix102.3. Mark is also the owner of Mediainsider a media training and education business. Mark has been media training clients since 2000. He is regarded as one of the best with over 30 years media experience. Mark has now set up Public Relations Help which is a shopfront that supplies downloadable digital products designed to help clients understand the media and utilize the media to THEIR advantage.
Mark gained international coverage after he had his manhood questioned on live TV by news host Belinda Heggen, media coverage he's not sure he really wanted. As of August 2012 the youtube clip has had over 9 million hits.
What is Publicity Boost?
Publicity Boost is a 54 minute audiobook which is the perfect starter pack to get your public relations campaign off and running.
Did you ever wonder why the business down the road seems to get all the media publicity and attention?
Would you like to know how to do the same, and without paying for it? It’s really easy when you know how. Let me tell you what I learned in thirty years of journalism.
That’s right! I’ll share my secrets with you via my 27 chapter Publicity Boost audiobook. You’ll be exposed to a wide range of tips and strategies relating to the media, understanding how to identify a story about you and your business and then how to promote that story to the media, how to write a media release, utilizing the media to YOUR advantage, how to handle media interviews and plenty more.
This product is being sold at a fraction of the cost of conventional media training
Publicity Boost audiobook (Duration 54 minutes)
CHAPTER 1 Overview
CHAPTER 2 Introduction
CHAPTER 3 The media
CHAPTER 4 The newsroom
CHAPTER 5 The process
CHAPTER 6 The reporter
CHAPTER 7 If the story is wrong
CHAPTER 8 Building relationships
CHAPTER 9 Off the record
CHAPTER 10 The exclusive
CHAPTER 11 Getting on-side with the media
CHAPTER 12 Getting off-side with the media
CHAPTER 13 Story ideas for you and your business
CHAPTER 14 Pitching those ideas
CHAPTER 15 The news release
CHAPTER 16 Your audience
CHAPTER 17 The media interview
CHAPTER 18 Different types of interviews
CHAPTER 19 Interview checklist
CHAPTER 20 The "10" second grab
CHAPTER 21 Do not
CHAPTER 22 Do
CHAPTER 23 The media conference
CHAPTER 24 Rapport
CHAPTER 25 Dress
CHAPTER 26 Nerves
CHAPTER 27 The media data base
CHAPTER 28 Conclusion
Remember: When you are in front of the media it is your chance to promote your business, your products, your brand and yourself.