Magnetic Health Factory began life in 1995 as the home recording project of multi-instrumentalist Eric O'Connor. Crafting lo-fi indie rock anthems that are at once fragile and bombastic, O'Connor follows in the footsteps of DIY misfits like Guided by Voices and Pavement. A passion for melody, incisive lyrics, and dangerous levels of rocking has keep the music flowing long beyond the boundaries of good judgement. 'Western Medicine' is MHF's 5th full-length album, and features the most cohesive and compelling collection of songs O'Connor has produced to date.
"The sound of his factory can easily be compared to the likes of Archers Of Loaf, Pavement and Guided By Voices, but O'Connor seems to add just an extra ounce of passion into his recordings...Thanks Magnetic Health Factory, for ROCKING!"
"...two discs' worth of sweet, sad, jangly indie rock with earnest vocals...O'Connor's willingness to put out so many good songs at once can only mean that he has something even better than I Can't Wait to Not Talk to You up his sleeve."
All Media Guide
"Magnetic Health Factory - Eric O'Connor doing everything except for drums on one song - doesn't have a whole lot of fluff or wasted material on this release...I've had no problem with listening to the entire release in a row, then perhaps popping disc one in again."
Delusions of Adequacy
"...blissful power-pop...[with] moments of brilliance."
"This album rocks...all of the songs have the intimacy of the songwriter's bedroom, making the confessions all the more poignant. Furthermore, when you hear an incredible rock anthem like Blood In A Bottle, Airport Conversation, or Cool To Sad, you can't believe that MHF hasn't taken over the world yet."
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