Microfinance Opportunities and MicroSave
Listening to Clients Series Video-CD
© 2005 Microfinance Opportunities and MicroSave
CD IN STOCK. ORDER NOW. Will ship immediately.
The Listening to Clients Series is a ground-breaking visual and interactive market research training program for microfinance practitioners.
tracks
- 1 Introduction to the Series
- 2 Selecting the Tools
- 3 Preparing a Focus Group Discussion
- 4 Running a Focus Group Discussion
- 5 Focus Group Discussion Analysis
- 6 Financial Landscape Analysis
- 7 Financial Sector Trend Analysis
- 8 Loan and Savings Use
- 9 Relative Preference Ranking
- 10 Simple Ranking
- 11 Client Satisfaction
- 12 Exit Survey
- 13 Life-Cycle Analysis
- 14 Seasonality Analysis
- 15 MicroSave's Market-led Solutions with the latest MicroSave toolk
- 16 Microfinance Opportunities: Putting Clients First
- 17 The Eight P's of Marketing
notes
The Listening to Clients Series is a ground-breaking visual and interactive market research training program for microfinance practitioners, featuring step-by-step qualitative and quantitative client assessment training for market research. Combining MicroSave's successful "Market Research for MicroFinance" Toolkit and the AIMS/SEEP Client Assessment Toolkit, the series features 14 training modules in effective and user-friendly video-CD and DVD-ROM formats.
About Microfinance Opportunities and MicroSave:
Microfinance Opportunities is a client-driven microfinance resource center that seeks to increase poor people's access to high-quality financial services through action-research, training, and technical assistance to MFIs.
MicroSave promotes the development of a market-led and more client-responsive approach to delivering financial services through a combination of field research, action research, toolkit and curriculum development, and extensive information dissemination.