Listening to Clients Series Video-CD
Microfinance Opportunities and MicroSave
© Copyright-Microfinance Opportunities and MicroSave
Record Label: Kwamba Productions
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1. Introduction to the Series |
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2. Selecting the Tools |
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3. Preparing a Focus Group Discussion |
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4. Running a Focus Group Discussion |
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5. Focus Group Discussion Analysis |
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6. Financial Landscape Analysis |
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7. Financial Sector Trend Analysis |
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8. Loan and Savings Use |
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9. Relative Preference Ranking |
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10. Simple Ranking |
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11. Client Satisfaction |
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12. Exit Survey |
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13. Life-Cycle Analysis |
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14. Seasonality Analysis |
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15. MicroSave's Market-led Solutions with the latest MicroSave toolk |
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16. Microfinance Opportunities: Putting Clients First |
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17. The Eight P's of Marketing |
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The Listening to Clients Series is a ground-breaking visual and interactive market research training program for microfinance practitioners, featuring step-by-step qualitative and quantitative client assessment training for market research. Combining MicroSave's successful "Market Research for MicroFinance" Toolkit and the AIMS/SEEP Client Assessment Toolkit, the series features 14 training modules in effective and user-friendly video-CD and DVD-ROM formats.
About Microfinance Opportunities and MicroSave:
Microfinance Opportunities is a client-driven microfinance resource center that seeks to increase poor people's access to high-quality financial services through action-research, training, and technical assistance to MFIs.
MicroSave promotes the development of a market-led and more client-responsive approach to delivering financial services through a combination of field research, action research, toolkit and curriculum development, and extensive information dissemination.
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