Album Notes

the NOW is NOW story

"With all the negative metal, pity-parties and aggressive-abusive stuff that passes for rock music nowadays, the enjoyable, highly harmonic music created by Mitch Alden (principal songwriter & lead vocalist/guitarist) is a refreshing change-of-pace." - Lucky Clarke, Scribner News Service

Much like the caterpillar who rarely thinks about becoming a butterfly until he actually is one, “NOW is NOW” is a band about living in the moment. “Mitch Alden has passion! That's half the battle with any pursuit in life. This guy's sheer talent as front man for “Now is Now” will convince you, especially seeing them live. I have their CD and like it enough, but when I saw them perform last month, I was mesmerized!” comments Portland rock critic Aimsel Ponti in considering their live show.

Mitch Alden, former NYC resident turned backwoods Maine hermit, serves as the band’s lead vocalist & guitarist, while bassist Drew Wyman and drummer Neil Carroll, provide propulsion to the NOW sound’s heart throbbing rhythms. While only together since 2000, their music transcends generations. The band has been described as one which “has learned from their predecessor's mistakes, taken their feet off their monitors, abandoned the rock poses, and ditched the apathy to create a montage of rock stylings that is from Gin Blossoms to Live and Sheryl Crow to STP.”