Album Notes

In June of 2007, Paul Colligan, cp-author of The Business Podcasting Bible, and co-host of the popular Marketing Online Live Podcast presented "The 7 Ways The iPod Dramatically Changes Marketing And What You Can Do To Survive" before an audience of professional marketers at Notre Dame University. The following is a recording of that speech. Topics Include: * The “Hack” Went Mainstream * The Shuffle Killed The Format * Time Shifting Moved From Powerful To Cool * The Playing Field Was Leveled * The Commercial Became Optional * The Consumer Got Control * Media Became Intimate Included in the recording is information about how to download the slides from the event.