Album Notes

The Rosenbergs may very well be the most enterprising band in show business, playing incessantly, getting signed to Robert Fripp's label, and talking Napster into funding their tour. What's more, they've got enough talent to actually deserve all the good fortune they get.

Their new CD, Mission: You, shows that all their hard work has paid off; it's everything a pop album should be. The combined ingredients of the songwriting and vocal chops of David Fagin; the tight, crisp playing of the band; and the production smarts and techniques of Dan Iannuzzelli (bands should definitely contact this guy, 'cause he's good!) have created a power pop feast for the palate - as crunchy as a Nestle bar on the outside, and as smooth as a Milky Way on the inside, with tons of atmosphere to boot!

Tracks like "Sucking On A Plum," "Paper And Plastic," and "Fast Asleep" are the kind of tunes The Posies should have done more of on their Frosting On The Beater album. "After All" has a really neat radio friendly vibe. As good as these are, the best tracks on Mission: You are in the middle of the disc; "Secret," "Houseboat," and "Drug Of Choice" will absolutely bring you to your knees with their warmth, beauty, and polish. Purchasers of Mission: You will receive an extra copy of the disc absolutely free, one that they are asked to "share with a friend." This burst of altruism is also a really neat marketing tool, since it will bring exposure to consumers who otherwise might not have heard them, thereby priming these people to buy the next Rosenbergs album. Pretty clever, but totally in keeping with the band's very smart approach to marketing.

by David Bash
From Toast Magazine