Album Notes

LET IT FREEZE

Venueconnection Procedure For Industrial Sound Brewing

by José Daniel Espejo

Although we're upon such a well finished produce, it's most convenient to remember that the Venueconnection Procedure is an ensemble of several elements, and that the assembly line began to form in 2002. Let's flash back to a panorama without electropunk nor Franz Ferdinand nor Jamie Collum and focus on Iberic Penninsula's northwestern corner, where a couple of believers, with the only help of two Argentina Team football players and the most kitsch imaginable guitar, build an Ice Factory and get it going. Machines are second hand, and come from the deepest nineties, but are not rusted: a Javier Industrial Jazz Processor drives produce towards a Fara Eastern Glamour Injector and the miracle, I mean the brew, is up. What now? Easy, let it cool: Orange Light in the Panton Room blew up lounge markets in Bangalore, Ottawa and Molodezhnaya.

This EP's success set the basis for the factory amplification, and in 2004 an Angeles Motown Polisher was incorporated to the assembly line: from the very beginning, results were as brilliant as the first chef ever to pour hot chocolate on profiterole's iced scum. Strawberry Swan Lake arrived just in the moment (beginning of 2005) when industry turned its eyes to United States' East Coast, and the message was clear: been there.

In 2006, after setting camp somewhere near the center, news are expected. More industrial brewery, eastern glamour, afro choc? Whatever it may be, we know the secret. Let it freeze.