Locash Cowboys
Locash Cowboys
Country Rock with a Pop Flavor.
For the LoCash Cowboys and fans nationwide, 2009 has been deemed the Year-of-LoCash.
For any American who has ever struggled to find their way in this ever-changing society, 2009 is also the Year-of-LoCash. If 2008 was not a good year – and for many Americans it was a tough one – one need only hearken back to the true definition of “LoCash.”
The boys always say: “LoCash is a way of life. It doesn’t mean you are poor or have no money. It just means that some of the best things in life are free – or LoCash. It’s remembering who you are and where you came from.”
In the spirit of LoCash, the boys are doing their part to help Americans recover from a tough 2008 economically. The duo is offering a digital download of their CD – 14 original LoCash songs – for $2.09 until January 31. It is available now on their website – www.locashcowboys.com – and features their hybrid style of country and rock.
Chris Lucas, a high school football luminary from Pasadena, Maryland, grew up accustomed to center stage, playing in front of the masses each Friday night. When not quarterbacking his team to victory, he sang and danced in his home, or performed at local establishments under the guidance of his close relatives. His love for country, rock and R&B was evident from an early age. Chris arrived in Nashville in 1998, seeking his way among those who had made it, those who had not, and most importantly, those who would.
Preston Brust quite literally grew up as the son of a preacher man, his father an ordained minister in the Church of Christ. Born in Dermott, Arkansas, he was raised in Kokomo, Indiana. Growing up in the Heartland of the Nation, he naturally gravitated toward country and rock. Belting out Gospel tunes at a young age in church, Preston prepared himself for his future, in front of the Sunday-morning crowd – and perhaps a higher audience. Preston arrived in Nashville in June 2002. Two weeks later, Chris & Preston, the duo, was spawned.
Their most productive year to date, 2008 launched the boys into the risen ranks of Nashville’s finest. The year that most recently passed saw the boys headline the Red Man Roadhouse Tour, a 12-city jaunt, co-sponsored by Maxim Magazine. 2008 also saw the LoCash Cowboys grace the Country Music Association (CMA) Top 10 Ballot for Duo-of-the-Year for the second time in three years. Proud members and supporters of the CMA, Chris & Preston also rocked the CMA Music Festival for the fourth consecutive year, the second time on the River Stage. A publishing deal with Sony Tree and an appearance on the FOX News Network’s New Year’s Eve Broadcast capped a captivating year.
Many Nashville insiders, however, believe 2009 is the year the boys crash the party and take home some CMA hardware of their own. Should the hardware arrive in 2009, it will have been been almost seven years in the making.
The two met in Nashville at the famous Wildhorse Saloon in July 2002 where Chris was employed. After a brief encounter, Chris offered Preston a job working with him on stage. While not in name just yet, the LoCash Cowboys had been born. As those early shows went on, the tandem swiftly learned their collective value. Chris & Preston had launched their career.
Singing two-part harmony, LoCash electrifies fans with their upbeat brand of music – a hybrid of country and rock. With high-energy dance moves that compliment their wide-ranging vocal abilities, LoCash Cowboys’ show strikes a stark contrast to what many would consider traditional country music. Each song in the LoCash library pushes the boundaries of traditional country music, blending old sounds with new, mixing and juggling genres, and removing the restrictions of what is considered customary in country.
LoCash is represented by Buddy Lee Attractions, and in terms of recording, the boys work exclusively with Nashville singer/songwriter/producer Jeffrey Steele, thus producing Team LoCash.
Country: Country Pop