Chala is a group of extremely talented Maui Musicians, led by writer, musician and producer Benjamin Cerda. Benjamin was born in South America Chile but raised in Northern California. Influenced by his musician parents, he couldn't help but to pick up the guitar at an early age. Like all kids, Ben went through different phases of musical genres. Night after night listening to his parents different records, artist's like The Bee Gee's, The Beatles, Earth Wind and Fire, Led Zepplin, Pink Floyd, B.B King and of course his Mom's favorite "Salsa". After learning and studying all these styles for so many years, he finally came a cross an artist by the name of Bob Marley. A whole new door opened up for him, "Reggae". As any reggae fan would, Ben discovered other bands like Steel Pulse and UB40. Mixing reggae with his rock, blues, and latin grooves was the beginning of a new style, that he likes to call "CHALA".
At the age of eighteen, Ben moved to Maui Hawaii to build with his father. He immediately fell in love with the island, its love for reggae music and of course "Da Surf". After the house was built, he decided to work and live on his own. Working as a waiter in a fine dining restaurant and played music on the side, which lasted about two years. At this time, his South American roots had been calling him. It was time for a change, the thought of learning spanish, playing latin music and meeting the other half of his family was extremely inviting. So, he packed his bags, jumped on a plane and in 24 hours he landed in a foreign country that immediately felt like home. What he thought would be a three month trip, turned into seven years. Describing Chile in his own words " Chile is full of life, music and culture, surrounded by passion and love". He thought he would never leave. After building several houses with his father, snowboarding year round and playing live music on a frequent bases, his life got flipped around after one phone call. Ben's mother was fighting cancer. There was only one thing to do, drop everything he was doing and move back to America to take care of her. Ben and his brother Sebastian wanted to give their mother the best. So, with know hesitation they brought her to Maui Hawaii. The whole move was a blessing in disguise. Bibi brought Ben back to Maui!
Since then Benjamin Cerda has been living on Maui and living the dream. After playing and touring with several bands from both Maui and California, Ben decided to start his own project "CHALA". In the winter of 2012, Chala recorded there first Single "DAWN PATROL", which will be released to the public in mid January. CHALA is currently recording and finishing there debut album, soon to be released.