The increase in alternative music on the nation's airwaves is well documented. The combined sounds of Rock, Reggae, Soul, R&B, Hip-Hop and Ska have exploded around the world. Internet radio stations and mainstream stations alike, have embraced this new form of composite music as the sound of a new generation.
Consequently, a whole new musical market has emerged and COMMON SENSE is right in the thick of it...
....simply put, Common Sense possesses an uncommon flair for stirring up fun!!
The Southern California group's infectious music bridges the gap between reggae, rock, pop, funk, hip-hop and soul --- reflecting the multiethnic diversity of the band, which include member's Nick Hernandez, Jai Vatuk, Larry Young, and Billy Sherman. Mirroring the band's diverse musical influences, Common Sense blends African, American, Chicano, French, East Indian, Cherokee, and Anglo Heritage all in one.
Thousands of exuberant fans were bowled over by the group's live shows at the Vans Warped Tour and the Calvin Klein/Ford 2000 Ignite Tour. In 2001, the band's uproarious live shows continue to provide the key to winning over new fans. With the Ford Motor Company as the band's new sponsor, Common Sense will be sure to be coming to a city near you in 2001.
Of course, "State of the Nation," the band's last release, testifies to Common Sense's knack for blending serious themes with serious fun.
"We make a conscious effort to create a contrast," says Jai. "We mix upbeat music with dark lyrics and vice versa. It's not about whether the music is gloomy or bright --- it's more about keeping the honesty and integrity of our music."
"I grew up with rock-n-roll ideals," admits Nick. "You have a responsibility to try to make the world a better place. Personally, I am really concerned about social issues and the environment ---especially the oceans. I'm still searching for answers. I'm still defining what my role is, but I believe we're all here for a purpose and there's a greater good that we can all aspire to."
With a host of record labels interested in the band's unique sound in conjunction with their 2001 release of their new CD, simply entitled, "Common Sense" --- the Common Sense Band is ready, once again, to make the big step to the international stage.