Twelve years after it was recorded and never released, Popsicle Recordings is proud to present the sole album from Swedish indiepop pioneers Favorita.
The brainchild of former Beagle and current Metro Jets frontman Magnus Borjeson, Favorita’s self-titled album is an explosion of noise and colour that happened twelve years ago, like a supernova in a far-off galaxy that no-one ever saw. Favorita were poised on the brink of success with two killer singles released, a brilliant album in the can and a Scandinavian tour with Pulp under their belts. Then their indie label was dropped by it’s mother company and it imploded, taking Favorita’s future with it. The band split up and the album was forgotten...until now...
With Magnus’ latest band Metro Jets churning out pop classics like “The Morning Show” and an ongoing interest in his seminal early 90’s powerpop band Beagle, we here at popsiclerecordings.com decided it was time put the missing piece back in the puzzle and give Favorita the international release it deserves.
So we’ve dusted off the master tapes, added eight bonus cuts and both of the band’s low-budget videos, unearthed photos from the two promo shoots the band did and coaxed some inspired sleeve notes from noted Swedish journalist and blogger (and former Beagle drummer) Anders Mildner. The result is the definitive Favorita experience. Everything you could want to know about this exceptional but criminally short-lived band, there on one disc.
Here's what discerning music folks are saying about Favorita!:
Massive event for any fans of Swedish Pop but Favorita stands well above such a limiting classification, even if it’s a very good one to to have attached to one’s music. Favorita is an out-right classic. Alongside a handful of other releases, this is contender for Top 5 honors for 2007, that simple.
Their sound, for the most part, only bears a passing resemblance to the sparkling, harmony-filled pop of Beagle, rather favoring a quirkier, modern rock style but without ever sacrificing an ounce of melodic integrity. It's really great stuff, and both Magnus and the band are highly dynamic.
WOW! A very impressive debut release from this new label! Solid from start to finish - 19 tracks - the entire unreleased 12-song album plus single b-sides and alternate versions. A posthumous release done the right way! This is Swedish pop at it's very best, with lots of hooks, jangly guitars, and harmonies very much present and accounted for! We've got a feeling that this one's destined to be on a lot of peoples lists of 2007 "favorita" releases!
Kool Kat Musik
Recorded 12 years ago and never released due to label implosion Swedish quartet Favorita’s first-n-last album certainly deserves the headline: Buried Swedish Guitar-Pop Treasure Unearthed!
There is a raw, frenetic energy to songs like “Seven Comforts” and “Now” which literally burst from the speakers with their tales of end-of-the-century disillusionment. The band slow down for the ballads like the simple love song “Innocence” or the closing lament “Well, It’s Only Pain”, and they flex their considerable musical prowess on numbers like “Slowfox and Waltz” and “Surprisingly Cynical Crossword”, a song which features an astonishing middle-eight breakdown which lasts close to 3 minutes. But it’s Magnus’s honest and understated voice which unifies these songs, not to mention his remarkably lyrical bass playing.
This is one of the all time great Swedish power pop CDs and an absolute must have!!!
Great sound. Beautiful package. Extra tracks...I bought it and you should too. A Power Pop classic.
“...Like Pulp, Supergrass or Manic Street Peachers, Favorita can hold it's own to the punk-pop made during the mid ninties. In the middle of the album the melodies start to poke through the noise on "Slowfox and Waltz" and the relaxed ballad "Innocence." Other songs, like "Now" just demand to be played loud and it's hard to resist the hook of the great chorus on "Left of right." Enjoy this recently unearthed treasure while it's here! Excellent music for fans of hard guitar Brit-pop.
...upbeat powerpop rock'n'roll that sounds just as fresh today as I'm sure it did twelve years ago, back when it was first recorded.
It's A Trap