Since 2002, two men have been turning heads and catching ears all over the country with their energetic anthems and soulful ballads. But even after capturing the heart of a city as musically diverse as Nashville, TN, Alex Florez and Erik Huffman are showing no signs of slowing down.
Enter FLOREZ. a seamless merge of two distinct voices and personalities over a backdrop of driving guitar. The combination produces a fresh, saucy vibe, laced with enough charm to excuse a comparison of women to rabid puppies. Erik lays groundwork with a smooth bass heartbeat and solid background vocals, while Alex stirs the audience with spirited guitar licks and singing in English, French, and Spanish. FLOREZ combines solid musicianship with vocal charisma, giving voice to the kind of groovy, pop-rock you’d expect from these handsome boys next door.
Drawing influence from the power and emotion of Maroon 5, the quirky energy of Jason Mraz, and the raw simplicity of Gavin DeGraw (whom they opened for in 2005), FLOREZ has found their niche in the form of tangy, groove-driven rock. Lyrically, FLOREZ runs like an inner monologue: reflective and unapologetically candid. Their songwriting transforms snapshots of life into catchy melodies which leaves audiences humming along before they ever set foot outside a venue.
Alex and Erik met in 1999 as students at South Carolina’s Furman University. Since that time, the band has produced three full-length albums and two EP’s. They have consistently performed engaging and heartfelt performances and earned a myriad of fiercely loyal fans at venues all along the East coast.
In August 2007, Erik took a brief hiatus from the band to compete on the CBS series “Survivor: China”. After spending 33 days in the wilderness of Southeast China and finishing only three tribal councils short of a million dollars, Erik returned home to Nashville with celebrity status and – thanks to his red FLOREZ baseball cap – a brand new set of fans in tow.
In July FLOREZ released their latest EP, Not Alone, a follow-up to the more acoustic Yellow Shoes EP released in December 2007. However, FLOREZ is on the road and “Coming To You” this Fall before heading back to the studio to begin work on full-length album.
* Erik Huffman featured as a contestant on CBS Series “Survivor: China”
* Fall 2006 “Natalie” (In Flight, 2005) first heard on the NBC hit television
* Winner of the 2005 Ice House “Battle for the Boat” Contest.
* April 2005 FLOREZ signed a major co-publishing deal with BMG Songs
* Shared stages with Gavin DeGraw, Will Hoge, Talib Kweli, Amos Lee, Robert
Randolph, Josh Kelley, Sister Hazel, Better than Ezra, Martin Sexton, Virginia
Coalition, and Matt Wertz.