ETERNAL HU$TLE RECORDZ
was founded in August, 2002 by CEO,Ganksta Loc. Born and raised in the inner city of Houston, TX, G.Loc got involved in the crime scene at an early age. As a teen on the streets, he began freestyle flowing on street corners and making underground tapes with neighborhood friends. As one of the original members of the Money Grip Hustle Click, G.Loc appeared on the title track of Gigolo's first album, “A Lifetime Hustle” which also featured artists such as former Universal Records recording artist South Park Mexican and Rasheed of Dope House Records, Mr. Stay Ready (formerly D of Trinity Garden Cartel), recorded in 1998 and released in 2000. Ganksta Loc was convicted in 1998 on a Possession charge. After being released from the county jail in 1999, he parted ways with Money Grip to follow God’s call, never expecting to touch another mic. In 2002 after much prayer and with the direction of God, Ganksta Loc founded Eternal Hu$tle Recordz. “This time it was different,” said Loc, “I felt like this is what my purpose is, to reach out to people with my music.” Eternal Hustle Recordz does just that, it brings music and emotion relevant to the streets while at the same time offers a message of hope and change.
Ganksta Loc has just completed his newest project called Truth Out Tha Hood and released it online January 1st,2009. This EP features a guest appearance by Eternal Hustle artist Bless't and Fred Beezy who produced the project. Now that the first project of the year is finished G.Loc plans to do heavy touring and promotion.
Ganksta Loc has appeared on a few different releases in the past several years, the most recent being the 2009 Bless't ep "Rise N Shine". This project features artists such as 007(formerly of the 5thWardBoyz), S.O.M, Gifted, Bruce Takara aka Bruce Bang and a remix by Dj Ovadose(formerly of the Choppaholix).
Other releases featuring Ganksta Loc include the 2007 PHF Productions compilation “7 Times I fall”. This cd features Enock(formerly of the Cross Movement), CxRxS, Bless’t & IBC.
In 2003 Eternal Hustle artists appeared on the Much Luvv Records compilation: “Slow Lane Chronicles” chopped and screwed by Paul Wall of Swisha House and the Color Changing Click. The CD features EH songs: “What’cha Heard?” by G.Loc and ”Stormz” by former Eternal Hustle artist and friend CRS feat. Bless’t.
In 2002, E.H artists also appeared on a compilation from Dale Eugene Records entitled “God Bless America”. This compilation featured the song “Souljaz” by Ganksta Loc and in 2002 “ Forgive Me” by Bless't was featured on another compilation from Dale Eugene records titled ”New Voices”. Other artists featured on these compilations include: Nuwine(Wine-O), Lil’ Raskull, lil j Xavier, Son of Jessse(SGR Gladiators), Enock(formerly of Cross Movement), S.O.M, IBC etc.
Ganksta Loc has performed all across the United States and has shared the stage with artists such as:LeCrae, Lil’ Raskull, S.O.M, Enock, Lil'J Xavier,Gospel Gangstaz, Corey Red, Sean Slaughter, 007 formerly of 5thWardBoyz,Bushwick Bill and others. EH has toured in cities such as Los Angeles, Phoenix, Tucson, Albuquerque, Las Cruces, San Diego, and all throughout Texas (Houston, Dallas, San Antonio, Corpus Christi, etc.). This is the year of the Hustle, God bless...For booking:
ETERNAL HU$TLE RECORDZ