howard lloyd has hip hop in his blood. nile rodgers (rodgers wrote “Good Times”, the basis for the 1st rap classic "rapper's delight") is his dad's first cousin. he always knew he'd be doing this. a 70s baby, he grew up with all things hip hop. he was a breaker/popper in the early 1980s and by the mid-80s he started writing his own rhymes patterned after popular Run-DMC tunes. he also begged his mom, to no avail, to purchase him two turntables. lack of the proper equipment led howard to be creative; pause button style! sir lloyd’s father, a drummer/bassist, did purchase him synsonic drums upon his entry into 7th grade and alas a triple threat b-boy was born.
at 15, howard felt he was ready to begin recording and so he got a job at the local burger king and saved money to rent a local 8-track studio. he cut three tunes and was signed to a local production company. being there were in-house producers, HL concentrated on the art of songwriting and arranging. ultimately, he was offered a record deal with Mr. Magic’s label but turned it down due to creative differences with his production company (his contract had expired ).
sir lloyd graduated high school at the ripe old age of 16. he took most of his graduation money and poured it into the studio, this time a professional facility called “northshore soundworks”. most of the successful hip hop artist from suffolk county (epmd, jvc force, craig mack) used the facility. it was here that h lloyd got his feet wet producing beats using real beat machines (i.e. EMAXIII). after a deal with Jamaica, NYs RELATIVITY records fell through, h lloyd found himself working toward a dual bachelors of arts (psychology, africana studies) while still rhyming on the side. during his junior year he got a credit card and purchased an akai s-900. he focused on production non-stop until 1996, when a chance meeting with guru opened doors for mr. lloyd once again. he toyed with the idea of signing with guru’s production company, ill kid records, before deciding to go the independent route. he has since released two twelve inches, appeared on two compilations, one full length album and now the critically acclaimed “QUICKIE EP”
sir lloyd has been "co-signed" by numerous hip hop legends including (but not limited to) guru (of gang starr), dj spinna, prince paul, and craig mack.