“With his formidable skills and abundant enthusiasm, mainstream success beckons.”
––Ben Nachman, Music Connection, 2007
It’s unheard of these days to find a debut album so astonishing it’s worthy of a thorough listen. On his first LP, Logistics, Los Angeles rapper Loose Logic seamlessly fuses hip-hop with R&B, techno and metal influences, maintaining an unparalleled standard of excellence on each of the 16-tracks. Logistics features Warner Bros. artist Jay Rock, G-Funk affiliate RBX, and gangsta rapper Ms. Toi, among others.
On the hard-hitting track “Never Sleep,” Loose Logic and Watts rapper Jay Rock trade 16s about the universal struggles all people face regardless of where they are from. “The song draws parallels between how people live no matter where they are, from the city to the suburbs.” Loose Logic notes that “People’s wants, needs and to some extent, struggles in life are largely the same.”
Then there’s “Losing My Mind,” a brooding song that paints an image of a kid who’s ridiculed and picked on, chooses drugs, and from that day forward wishes he could escape the mental trap in his own head. Logic explains that kind of pain is something he’s familiar with. When he was a teen, he tried the drug Crystal Meth and battled addiction for more than three years. Eventually getting sober, Logic looks on those days as his darkest and most hopeless.
On “I-Rok,” the first single from Logistics, Loose Logic delivers precise lyrics at a torrential pace over an infectious beat, making the track 2010’s first official party anthem.
Asked what the album’s title means to him, Loose Logic says, “I feel my music appeals to a wide range of people, based on the audiences I have had, and my online fan base. The track “International Cyberspace” speaks to that.”
He was born Ian Westbrook in Dana Point, CA, where he had a pretty average life. Like many kids in California suburbs in the ‘80s, Logic was cutting school, skateboarding, and listening to Dr. Dre, DJ Quik, and Snoop Dogg.
“Eventually I discovered underground hip-hop,” he continues. “When I heard Slug and Sage Francis, I was like ‘holy shit!” Then I saw Tech N9ne at a Bone Thugs and Harmony concert and I was speechless.”
Leading up to Logistics, Loose Logic has been putting out EPs and mix-tapes and killing rappers in battles left and right. His 2007 EP Before the Storm garnered attention from the press. Logic won “Best Hip-Hop Artist of The Year” at the 2007 All Access Magazine Music Awards as well as “Best Urban (Rap) Artist” at the 2007 Orange County Music Awards. In addition, he graced the cover of Orange County’s What’s Up magazine, and has been featured in the Orange County Register, OC Weekly, Huntington Beach Gazette and Skinnie magazine, among others. Loose Logic was named a “Top 100 Unsigned Artist” for 2007 by Music Connection magazine. Most recently, he was featured on Vapors.com.
Logic has performed onstage with national recording acts Mos Def, Too Short, DMX, Pitbull, KRS-1, DJ Quik, Ying-Yang Twins, Strong Arm Steady, and Evidence, as well as numerous others.