Microfinance Opportunities and MicroSave | Listening to Clients Series DVD

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Microfinance Opportunities and MicroSave

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Spoken Word: Instructional
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Listening to Clients Series DVD

by Microfinance Opportunities and MicroSave

Listening to Clients is a ground-breaking interactive, audio-visual market research training program for microfinance practitioners.
Genre: Spoken Word: Instructional
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1. Introduction to the Series
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2. Selecting the Tools
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3. Preparing a Focus Group Discussion
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4. Running a Focus Group Discussion
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5. Focus Group Discussion Analysis
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6. Financial Landscape Analysis
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7. Financial Sector Trend Analysis
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8. Loan and Savings Use
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9. Relative Preference Ranking
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10. Simple Ranking
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11. Client Satisfaction
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12. Exit Survey
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13. Life-Cycle Analysis
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14. Seasonality Analysis
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15. MicroSave's Market-led Solutions with the latest MicroSave toolk
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16. Microfinance Opportunities: Putting Clients First
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17. The Eight P's of Marketing
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18. User's Manual and Extra Materials
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ABOUT THIS ALBUM


Album Notes
The Listening to Clients Series is a ground-breaking visual and interactive market research training program for microfinance practitioners, featuring step-by-step qualitative and quantitative client assessment training for market research. Combining MicroSave's successful "Market Research for MicroFinance" Toolkit and the AIMS/SEEP Client Assessment Toolkit, the series features 14 training modules in effective and user-friendly video-CD and DVD-ROM formats.

About Microfinance Opportunities and MicroSave:

Microfinance Opportunities is a client-driven microfinance resource center that seeks to increase poor people's access to high-quality financial services through action-research, training, and technical assistance to MFIs.

MicroSave promotes the development of a market-led and more client-responsive approach to delivering financial services through a combination of field research, action research, toolkit and curriculum development, and extensive information dissemination.


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