The New Fidelity creates their own brand of 60's influenced Mod Power Pop which helps them shine through the smog of Southern California's indie rock sprawl. The NewFi takes the stage in well-tailored suits and play well-tailored songs about real things.
Taking a heap of Britain ala Small Faces, Who and Beatles with a cupful of soul by way of Motown and Stax, adding a dash of punk from the Clash and the Jam, The New Fidelity uses tight vocal harmonies and upbeat rhythm to make their audiences want to get up and dance.
Using Long Beach as a base of operations gives the NewFi access to all of Southern California allowing them to secure residencies from Safari Sam's club in Hollywood down to the Detroit Bar in Costa Mesa while playing for faces in every town in between. The NewFi can also be found at dance clubs and scooter rallies mixing it up by playing the same Mod and Soul classics that the DJs spin along with their own originals peppered in.
The NewFi is no stranger to the airwaves either. With a list of television credits including prime-time shows on NBC, The WB, and FuelTV, NewFi music is always popping up on the TV. The radio is also friendly with airplay on LA favorites KLXU, KUCI, and Indie 103.1 plus internet stations MOD Radio UK and Indie Pop Rocks are known to give the NewFi some turns.
The brand new CD Tiny Slivers, distributed by Colorado power pop label Not Lame Recordings, promises even more opportunities for licensing, airplay and good times.
Move on up to The New Fidelity.
"There is nothing diminutive about the tuneful and glorious songs on the New Fidelity's sophomore release "Tiny Slivers." The Sunset Beach-based quartet celebrates melodic songwriting and strong vocal harmonies across the full length of the 11-song disc.
From the infectious "Baby's Back in Town" to the melodic jangle pop-rock of "No Way Back," the sound of the disc shimmers from start to finish. There is a nod to '60s psychedelic with the retro-winning "Miss You Like You're Dead."
This is not the slick '00s pop-rock of the Click Five, but rather blends pop heroes from the 1970s (think Raspberries), '80s (Squeeze comes to mind) and early '90s (Teenage Fanclub, Jellyfish)."
--Robert Kinsler, Orange Country Register