Soul Tap recording artist Nivla was born and raised just north of New York City, the undisputed hip-hop capital of the world. Growing up in the shadows of groundbreaking American music, Nivla started rapping and beat-boxing at an early age. He honed his skills as an MC studying pioneers of the game such as De La Soul, LL Cool J, and A Tribe Called Quest, but soon developed his own unique style. Upon first listen it’s obvious that his flow and lyrics are strong enough to challenge any rapper, east or west. Nivla cites his major influences as Jay-Z, Nas, Kanye West, The Fugees, 2Pac, and Biggie. And like all of those artists, he keeps it real – his songs are true to who he is, and true to where he’s been.
Nivla's debut independent album "Child of God" (Soul Tap Records) features 17 tracks and is a split of American and South Asian sounds. The album features radio-friendly danceable songs such as the lead single "Kinda Girl I Like", a fusion of American and South Asian music, as well as harder street-wise cuts such as "Dangerous" which is enjoying strong mixtape buzz in the U.S. There is also familiar production such as “Be Easy (Koi Naa)", a fresh South Asian style hip-hop track over the “Rah-Rah” riddim that combines his assertive rap vocals over fervent Punjabi singing, and “Never Love Again (Ek Tarana)”, performed to the “Drop Leaf” riddim, where Nivla weaves an intricate tale of love and angst over a heartfelt Hindi chorus.
"Be Easy" was featured by Nike in stores and on ads world-wide, as well as on Nike.com, to promote their brand. Nivla was also featured in the August 2006 issue of XXL Magazine, one of the largest and most respected Hip-Hop trades in the World, and in a recent issue of iStyle Magazine. In 2007, Nivla was interviewed and guest-hosted a Top 10 Video countdown on MTV World.
This year holds great promise for Nivla. With aspirations to conquer not only the independent, but the major U.S. market, Nivla will prove that he is up to the task.